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# Swiss Cheese Architecture
The Plusone Honeycomb by SAKO Architects in Shenzhen

By Bianca | Published 2009-12-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/plusone-honeycomb
References: [archdaily](http://www.archdaily.com/44280/honeycomb-sako-architects/) & [sako.co.jp](http://www.sako.co.jp/)

The Plusone Honeycomb by SAKO Architects is a stunning building in Shenzhen, China with an incredibly unique design. The white walls in the interior are filled with even-sized holes that look but very similar to something you might see scuba diving along a coral reef. Depending who you ask, the porous walls could also remind someone of Swiss cheese.

The Plusone Honeycomb is targeted at young people between 20-35 years old, hence its hip decor. The loft-style complex includes a restaurant, cinema, stores and a skating rink. Click any image in the gallery to see it in more detail.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 61% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Porous Architecture:** There is an opportunity for architects to explore and create buildings with unique designs that incorporate porous walls or structures.
- **Youth-centric Spaces:** Designing spaces specifically targeted at young people between 20-35 years old, such as loft-style complexes with a hip and modern decor, presents an opportunity for businesses to cater to this demographic.
- **Multi-purpose Complexes:** The integration of various amenities in a single complex, such as a restaurant, cinema, stores, and a skating rink, provides an opportunity for businesses to create versatile and appealing spaces for customers.

### Sectors Adopting This

- **Architecture:** Architects can explore innovative designs and materials to create porous structures that offer unique aesthetic and functional elements to buildings.
- **Hospitality:** The concept of youth-centric spaces can be applied to the hospitality industry, where businesses can create trendy and modern hotels, restaurants, and entertainment venues targeted specifically at young adults.
- **Real Estate:** Developers can capitalize on the idea of multi-purpose complexes by creating mixed-use properties that incorporate a wide range of amenities and attract a diverse customer base.

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