# Multitasking Coffee Brewers The PlusMinusZero Coffee Maker Will Likely Confuse Users By Elise Ying-Hei Ho | Published 2012-11-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/plusminuszero-coffee-maker References: [japantrendshop](http://www.japantrendshop.com/plusminuszero-coffee-maker-p-1541.html) At first, the PlusMinusZero Coffee Maker looks nothing more than a piece of malfunctioning decorative piece on the counter, but don't be fooled by its sleek simplistic design. Conceived by Naoto Fukusawa, the PlusMinusZero Coffee Maker comes with two white mugs stamped with the "+-0" logo on the base. The [compact brewer](https://www.trendhunter.com/trends/singlecup-coffee-maker) can simultaneously make [two cups of coffee](https://www.trendhunter.com/trends/aarke-coffee-system) and is available in black, red and beige. Naoto Fukusawa does an amazing job showcasing the [minimalist design](https://www.trendhunter.com/trends/byd-espresso-machine) by focusing on functionality and eliminating all aesthetic distractions. Small and subtle, the PlusMinusZero Coffee Maker makes a great housewarming or Christmas gift, though the math lovers may argue endlessly how zero is neither plus nor minus, but that can be sorted out over a couple cups of coffee. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Design:** Disruptive innovation opportunity: Develop products with sleek and simplistic designs that prioritize functionality over aesthetic distractions. - **Multifunctional Appliances:** Disruptive innovation opportunity: Create appliances that can perform multiple tasks simultaneously to enhance efficiency and convenience. - **Compact Kitchen Gadgets:** Disruptive innovation opportunity: Design compact gadgets that are space-saving yet still offer full functionality for smaller living spaces. ### Sectors Adopting This - **Kitchenware:** Disruptive innovation opportunity: Rethink traditional kitchenware products to align with minimalist design principles while maintaining functionality. - **Gifts and Decor:** Disruptive innovation opportunity: Introduce unique and practical gifts that blend functionality and aesthetics, appealing to modern consumers. - **Appliance Manufacturing:** Disruptive innovation opportunity: Develop advanced multifunctional appliances that cater to the growing demand for efficient and space-saving solutions. ## Related on Trend Hunter - [Tranquil Design Coffee Makers](https://www.trendhunter.com/trends/zenbrew-coffee-maker.md) - [Character Coffee Makers](https://www.trendhunter.com/trends/the-moky.md) - [Efficient Multi-Functional Coffee Makers](https://www.trendhunter.com/trends/multifunctional-coffee-maker.md) - [Single-Cup Workstation Coffee Makers](https://www.trendhunter.com/trends/brewster-dcm5000.md) - [Dual-Beverage Coffee Makers](https://www.trendhunter.com/trends/miele-cm-6160-milkperfection.md) - [Slick Minimalist Coffee Machines](https://www.trendhunter.com/trends/minimalist-coffee-machine.md) - [Ritual-Driven Coffee Makers](https://www.trendhunter.com/trends/ratio-eight-series-2-coffee-machine.md) - [Modern Drip Coffee Makers](https://www.trendhunter.com/trends/modern-drip-coffee-maker.md) - [Three-in-One Coffee Makers](https://www.trendhunter.com/trends/instant-dual-pod-plus.md)