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# Meme-Themed Stuffed Animals
The 'This is Fine' Plush Dog Brings the Online Meme Into Reality

By Joey Haar | Published 2016-08-03 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/plush-dog
References: [gizmodo](http://gizmodo.com/the-this-is-fine-dog-is-now-a-stuffed-animal-you-can-bu-1784771298) & [kickstarter](https://www.kickstarter.com/projects/kcgreen/this-is-fine-plush-dog)

One of (the notoriously pessimistic) Internet culture's favorite memes is jumping out of its online space and into reality as a plush dog thanks to KC Green, the artist behind the original "This is Fine" comic. The adorably naive and blissfully ignorant pup will come in [stuffed form](https://www.trendhunter.com/trends/sleepy-blobfish-plushie), replete with accurate colors and holding his signature "This is Fine" mug.

Beyond the 13-inch tall plush dog itself, Green is offering a "Play Pak," which is a cross-section of the burning apartment in which the meme takes place. Rest assured that the Play Pak's flames will be drawn rather than actually ablaze. Other add-ons for the 'This is Fine' plush dog include a fridge magnet and a sticker of the [original comic](https://www.trendhunter.com/trends/punchkins-book-plushies).

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 79% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Meme-themed Merchandise:** Opportunity to capitalize on the growing trend of creating physical products inspired by popular online memes.
- **Cross-platform Marketing:** Opportunity to incorporate popular online memes into physical products to attract younger, digitally-skewed audiences.
- **Social Media Marketing:** Opportunity to create buzz around meme-themed products through strategic social media marketing campaigns.

### Sectors Adopting This

- **Toy Manufacturing:** Opportunity for toy companies to create meme-themed stuffed animals and toys for a younger, digitally-savvy audience.
- **Pop Culture Merchandise:** Opportunity for companies in the pop culture merchandise industry to incorporate popular online memes into their product offerings.
- **Marketing and Advertising:** Opportunity for marketing and advertising agencies to leverage the popularity of online memes in cross-platform and social media campaigns.

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