# Natural Oral Care Kits Plus Ultra Shares Natural, Sustainable Oral Care for Millennials & Gen Z By Laura McQuarrie | Published 2024-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plus-ultra-oral-care References: [retaildive](https://www.retaildive.com/news/walmart-adds-gen-z-oral-care-brands-zimba-plus-ultra/710955/) & [liveplusultra](https://liveplusultra.com/collections/kits/products/essentials-kit?variant=40021603483832)  [Plus Ultra](https://www.trendhunter.com/trends/plus-ultra) caters to a younger demographic with its natural ingredient oral care products that are not only effective and sensitive-friendly but also as gentle on teeth as they are on the earth. In the brand's Essentials Kit, users will find Moso bamboo toothbrush with soft, wave-shaped bristles and optionally, an uplifting affirmation on the handle, as well as a USA-made Natural Gel Toothpaste in a recyclable aluminum tube containing a formula made with aloe vera, bamboo extract and whitening, breath-freshening peppermint. Plus Ultra recently launched in [Walmart](https://www.trendhunter.com/trends/clean-age-1) as part of the retailer's strategy to reach Gen Z and [Millennial](https://www.trendhunter.com/trends/wonderwerk) consumers. "Younger consumers especially, Millennials and Gen Z, are seeking new affordable, sustainable lifestyle products to become part of their everyday personal care routines, and Plus Ultra [resonates] with shoppers who care about product efficacy and the planet," says Christina Ramirez, founder of Plus Ultra. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 8% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Oral Care Products:** The rise of eco-friendly oral care products made from natural ingredients and recyclable materials appeals to environmentally conscious consumers. - **Gen Z and Millennial Consumer Focus:** Brands targeting the younger demographic must focus on affordability, efficacy, and sustainability to capture the loyalty of Gen Z and Millennial shoppers. - **Multi-functional Personal Care Kits:** The development of comprehensive personal care kits that combine essential products with uplifting elements can enhance user experience and engagement. ### Where This Applies - **Personal Care:** The personal care industry is evolving with a shift towards natural, effective products that meet the growing demand for sustainability among younger consumers. - **Retail:** Retailers are increasingly stocking eco-conscious brands to attract environmentally aware shoppers and stay relevant in a competitive market. - **Packaging:** Innovations in recyclable and eco-friendly packaging materials are supporting brands in reducing their environmental footprint and appealing to green consumers. ## Related on Trend Hunter - [Sustainable Oral Care](https://www.trendhunter.com/trends/plus-ultra.md) - [Whimsical Hygiene Expansions](https://www.trendhunter.com/trends/clean-age-1.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Oral Care Range Expansions](https://www.trendhunter.com/trends/better-better1.md) - [Stain Removal Tooth Polishes](https://www.trendhunter.com/trends/closeup-white-now.md) - [Fluoride-Free Toothpaste Tablets](https://www.trendhunter.com/trends/fluoridefree-toothpaste-tablets.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Luxury Oral Care Brands](https://www.trendhunter.com/trends/luxury-oral-care.md)