# Powerful Plumping Serums Biossance Launched a Product Packed with Squalane & Copper Peptide By Kalin Ned | Published 2022-01-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plumping-serum References: [sephora](https://www.sephora.com/product/biossance-squalane-copper-peptide-rapid-plumping-serum-P479304) Without a doubt, many New Year's resolutions revolved around better care for the mind and the body—Biossance offers a new plumping serum that will, without a doubt, enhance your skincare routine, leaving you fresh and taken care of. In December, the innovative company debuted its Squalane + Copper Peptide Rapid Plumping Serum. The formula is powered by Biossance revolutionary sugar cane-derived squalene and paracress—a flowering plant extract that promotes smoothness. This combination provides instant hydration for "visibly bouncier skin." Additional ingredients include hyaluronic acid along and polyglutamic acid which work together with squalene to lock moisture in, as well as a copper peptide which has a plumping and firming effect. The Biossance Squalane + Copper Peptide Rapid Plumping Serum is vegan, cruelty-free, and available in recyclable packaging. Image Credit: Sephora ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 86% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Plumping Serums:** New plumping serums are being developed powered by natural and vegan ingredients to provide instant hydration and visible bouncier skin. - **Natural Extracts:** The trend of using natural extracts in skincare products continues to grow due to their ability to promote smoothness and firmness. - **Sustainable Beauty:** Sustainable and recyclable packaging for beauty products is becoming increasingly important to consumers and companies are responding by developing eco-friendly options. ### Sectors Adopting This - **Skincare:** The skincare industry can continue to innovate by developing plumping serums that contain natural and vegan ingredients for instant hydration and visible bouncier skin. - **Natural Beauty:** The natural beauty industry can capitalize on the trend of using natural extracts in skincare products to promote smoothness and firmness. - **Sustainable Packaging:** Companies in the beauty industry can take advantage of the trend towards sustainable and recyclable packaging by developing eco-friendly options for their products. ## Related on Trend Hunter - [Limited-Edition Ocean-Themed Serums](https://www.trendhunter.com/trends/world-oceans-month.md) - [Plumping Skincare Serums](https://www.trendhunter.com/trends/densifying-serum.md) - [Hydrating Skincare Regimens](https://www.trendhunter.com/trends/plump-hydrate.md) - [Peptide-Infused Lip Formulations](https://www.trendhunter.com/trends/lip-perfector.md) - [Plumping Skincare Sets](https://www.trendhunter.com/trends/biossance-bright-bestsellers-set.md) - [Advanced Dual-Phase Skincare Formulas](https://www.trendhunter.com/trends/dual-serum.md) - [Powerful Plant-Based Plumping Serums](https://www.trendhunter.com/trends/plantbased-plumping-serum.md) - [Biotech Peptide Hydrating Serums](https://www.trendhunter.com/trends/hydration-dream-peptide-serum.md) - [Revitalizing Skin Serums](https://www.trendhunter.com/trends/reversa-multipeptide-concentrate.md)