# Shimmering Plumping Cosmetics BUXOM Launches a Lipstick & Lip Polish Duo in Its Best-selling Shade By Kalin Ned | Published 2021-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plumping-cosmetics References: [beautysense](https://beautysense.ca/en/buxom-dolly-reigns-supreme-plumping-gloss-and-lipstick-set.html?utm_medium=cpc&utm_source=google&gclid=Cj0KCQjwlOmLBhCHARIsAGiJg7k-sx7z0X8uVEgpvi15cBzFKCJNKevkgV6XkSBOuPmph5BDx-47tHQaAk2kEALw_wcB) BUXOM's plumping cosmetics for lips strive to combine a nourishing formula with stunning, attention-captivating looks. Most recently, the brand launched a duo of products that feature its best-selling mauve shade: Dolly. Titled 'Dolly Reigns Supreme,' the duo of plumping cosmetics includes the Mini Dolly Full-On™ Plumping Lip Polish and the Mini Dolly Dreamer Full Force™ Plumping Lipstick. This kit will be available through [Sephora](https://www.trendhunter.com/trends/gxve-beauty-by-gwen-stefani) on Cyber Monday. Individuals are instructed to generously apply the Full Force™ Plumping Lipstick first across the entire lip, from corner to corner. The texture is rich and creamy. Then, one needs to follow up with the Full-On™ Plumping Lip Polish which provides a [glossy finish](https://www.trendhunter.com/trends/plumping-lip-oil) for an absolutely head-turning look. Image Credit: BUXOM ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plumping Lip Cosmetics:** Companies can focus on developing innovative formulas and technology to deliver noticeable plumping effects, while still being nourishing for the lips. - **Duos and Kits:** Brands can offer bundled products or create complementary duos to incentivize customers to purchase more than one product at a time. - **Limited Edition Launches:** Companies can create buzz and excitement around their products by offering exclusive limited edition launches or collaborations with popular influencers. ### Where This Applies - **Cosmetics:** As the demand for plumping lip products grows, cosmetics companies can invest in research and development to create new and innovative formulas that cater to the needs of consumers. - **Retail:** Retailers like Sephora can capitalize on the popularity of plumping lip products by creating exclusive partnerships and offering limited edition launches to keep customers engaged and coming back. - **Influencer Marketing:** Influencers and beauty bloggers can take advantage of the trend by partnering with cosmetics companies to develop customized products to their audience or create limited edition collections. ## Related on Trend Hunter - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Plumping Peptide Lip Oils](https://www.trendhunter.com/trends/peptide-plump.md) - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [High-Shine Lip Products](https://www.trendhunter.com/trends/pepper-pout.md) - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md) - [Volumizing Lip Oils](https://www.trendhunter.com/trends/plump-ambition.md) - [Plumping Lip Treatments](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil.md) - [Ginger-Infused Plumping Glosses](https://www.trendhunter.com/trends/duck-plump.md) - [High Pigment Lip Glosses](https://www.trendhunter.com/trends/high-pigment-lip-gloss.md)