# Electrolyte-Infused Primers The Plump Right Back Primer + Serum Contains Magnesium & Potassium By Laura McQuarrie | Published 2021-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plump-right-back-primer-serum References: [newbeauty](https://www.newbeauty.com/new-makeup-products-december-2021/3) & [nyxcosmetics](https://www.nyxcosmetics.com/face/primer/plump-right-back-primer-serum/NYX_1012.html) The Plump Right Back Primer + Serum by [NYX Cosmetics](https://www.trendhunter.com/trends/smushy-matte-lip-balm) is the brand's very first electrolyte-infused primer serum and it is supercharged with five electrolytes and vitamins, including magnesium and potassium. The primer serum is beneficial for extending makeup wear and providing an [instant plumping effect](https://www.trendhunter.com/trends/neofiller-lift-fill), all the while supporting skin so that it looks and feels moisturized, fresh, replenished, energized and non-oily. The vegan-friendly formula also taps into the power of potent skincare ingredients like hyaluronic acid for hydration, Vitamin E and Pro-Vitamin B5. The lightweight and fast-absorbing product can be paired with the brand's Plump Right Back Setting Spray for an [electrolyte-infused combo](https://www.trendhunter.com/trends/tasty-clear-electrolytes). Beauty brands are infusing electrolytes into their products to align their products with deep hydration, since they are associated with beverages that replenish the body from the inside out. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 81% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Electrolyte-infused Beauty Products:** With the success of electrolyte-infused primers, expect to see more beauty products with electrolytes for deep hydration and replenishment. - **Vegan-friendly Skincare and Makeup:** The popularity of vegan-friendly electrolyte-infused products will drive more beauty brands towards creating vegan-friendly skincare and makeup products. - **Multi-benefit Beauty Products:** Beauty brands are developing multi-benefit products that offer both cosmetic and skincare benefits, creating an opportunity for further innovation in this area. ### Where This Applies - **Beauty and Cosmetics:** Beauty and cosmetics companies are incorporating electrolytes and other skincare ingredients into their products to enhance their effectiveness. - **Wellness and Hydration:** As electrolytes are associated with hydration and wellness, expect to see more electrolyte-infused products in industries that focus on health and wellness. - **Vegan and Cruelty-free:** The electrolyte-infused primer and serum being vegan-friendly presents opportunities for the vegan and cruelty-free market, which is growing in demand. ## Related on Trend Hunter - [Electrolyte-Infused Moisturizers](https://www.trendhunter.com/trends/moisturizer-with-electrolytes.md) - [Electrolyte Lip Balms](https://www.trendhunter.com/trends/electrolyte-lip-balm.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Nutritious Beauty-Focused Powders](https://www.trendhunter.com/trends/ultima-beauty.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md)