# Culinary-Inspired Baby Foods Plum Organics Creates Healthy Options Exposing Babies to Many Flavors By Meghan Young | Published 2015-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plum-organics References: [specialtyfood](https://www.specialtyfood.com/news/article/baby-foods-look-industry-movements-next-big-innovation/) & [plumorganics](http://www.plumorganics.com/baby-snacks) [Plum Organics](https://www.trendhunter.com/trends/organic-baby-puree) is a food company that rethinks traditional meals for babies. While it embraces [organic ingredients and homemade recipes](https://www.trendhunter.com/trends/babylife-organics) that will appeal to parents looking for healthier options, Plum Organics also focuses on a [range of flavors to expose children](https://www.trendhunter.com/trends/butter-chicken-plate) to unique culinary experiences at younger ages. From blends like pumpkin, oats, dates and chia, babies will gain an appreciation of tasty nutritious foods. Neil Grimmer, president and co-founder of Plum Organics, says, "Brands on the grocery store shelves were built 100 years ago, with a very different mindset about food. We wanted to be healthy, organic, and homemade, but we found that our time-compressed lives made it difficult to live up to the standard we wanted." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Culinary-inspired Baby Foods:** Disruptive innovation opportunity: Creating a new market segment for baby foods that offer a unique culinary experience and expose babies to a variety of flavors. - **Healthy Organic Options for Babies:** Disruptive innovation opportunity: Meeting the demand for organic and healthier meal options for babies that are made with natural ingredients and homemade recipes. - **Time-compressed Parenting:** Disruptive innovation opportunity: Developing convenient and time-saving solutions for busy parents who want to provide nutritious and flavorful meals for their babies. ### Industries Being Reshaped - **Baby Food Industry:** Disruptive innovation opportunity: Rethinking and transforming the traditional baby food industry by offering new and innovative culinary-inspired products. - **Organic Food Industry:** Disruptive innovation opportunity: Addressing the growing demand for organic foods by introducing a line of organic baby food options that focus on taste and nutrition. - **Convenience Food Industry:** Disruptive innovation opportunity: Creating convenient meal solutions for time-pressed parents by developing ready-to-eat, healthy, and flavorful baby food options. ## Related on Trend Hunter - [Novel Toddler-Focused Food Brands](https://www.trendhunter.com/trends/beyond-the-bib.md) - [Strawberry Rhubarb-Flavored Baby Products](https://www.trendhunter.com/trends/strawberry-rhubarb-babyblends.md) - [Vegetarian Baby Food Brands](https://www.trendhunter.com/trends/peachy.md) - [Functional Baby Food Blends](https://www.trendhunter.com/trends/little-spoon-babyblends.md) - [Organic Puree Baby Foods](https://www.trendhunter.com/trends/pc-organics-apple.md) - [Nutritious Multi-Stage Child Foods](https://www.trendhunter.com/trends/organix-products.md) - [Baby-Friendly Finger Food Cups](https://www.trendhunter.com/trends/baby-led-weaning.md) - [Spiced Vegetable Baby Purees](https://www.trendhunter.com/trends/baby-food-puree-flavor.md) - [Veggie-Packed Baby Foods](https://www.trendhunter.com/trends/sprout-organics.md)