# Purple-Hued Plum Liqueurs The Ume Plum Liqueur is Expertly Handcrafted in California By Kalin Ned | Published 2022-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plum-liqueur References: [shopumeplum](https://shopumeplum.com/?utm_source=drinkplum#shop)  The Ume Plum Liqueur is marketed as an interesting and highly unique beverage with "a show-stopping royal purple hue." The flavor is "delightfully tart [and] mildly sweet," making for an excellent addition to cocktails or on-the-rocks consumption. The plum liqueur is expertly handcrafted in California, using all-natural plums, dark cherries, and grapes. In order to complicate the flavor even further, the brand adds small but suggestive hints of green apple and lemon. The plum liqueur is also naturally gluten-free and not heavy on sugar. The brand behind the plum liqueur, Ume, launched in 2020 as the founders Jenn Toyzer and Katy Brandes found themselves on a "quest to curate a unique and versatile beverage that is an experience in and of itself.." Image Credit: Ume ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 46% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Handcrafted Plum Liqueurs:** There is potential for handcrafted, artisanal plum liqueurs to disrupt traditional mass-produced liquor brands. - **Natural Ingredients in Spirits:** The use of all-natural ingredients in spirit production could disrupt traditional artificial flavorings and additives in the liquor industry. - **Unique Cocktail Ingredients:** The trend of adding unique flavors, such as green apple and lemon, to cocktail ingredients could disrupt traditional cocktail recipes and encourage creativity in mixology. ### Sectors Adopting This - **Craft Distilleries:** This trend presents an opportunity for craft distilleries to produce unique and high-quality spirits to compete against larger, mass-produced liquor brands. - **Natural Foods & Beverages:** The use of all-natural ingredients in spirit production aligns with the trend towards natural foods and beverages, presenting disruptive innovation opportunities beyond just the liquor industry. - **Cocktail Bars:** The trend of using unique ingredients in cocktails presents an opportunity for cocktail bars to stand out and attract clientele who are looking for more creative and unique drink options. ## Related on Trend Hunter - [Japanese Plum-Flavored Gins](https://www.trendhunter.com/trends/ki-no-bai.md) - [Purple Yam Liqueurs](https://www.trendhunter.com/trends/ube-cream-liqueur.md) - [Sugar Plum Absinthe Liqueurs](https://www.trendhunter.com/trends/sugar-plum-fairy-liqueur.md) - [Purplish Ube-Flavored Gins](https://www.trendhunter.com/trends/james-bay-distillers-berry-ube-gin.md) - [Seasonal Sugar Plum Liqueurs](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur.md) - [Cherry Blossom Liqueurs](https://www.trendhunter.com/trends/cherry-blossom-liqueur.md) - [Nutrient-Rich Plum Juices](https://www.trendhunter.com/trends/sunsweet-plumgood.md) - [Japanes Ume Mochi Products](https://www.trendhunter.com/trends/ume-mochi.md) - [Artisanal Peach Liqueurs](https://www.trendhunter.com/trends/artisanal-peach-liqueur.md)