# Monetary Management Technologies The Plum App Initiates Savings and Efficient Investments By Amy Duong | Published 2019-01-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/plum-app References: [withplum](https://withplum.com/) The Plum app operates through [Facebook's](https://www.trendhunter.com/trends/bill-splitting-features) messenger and it is developed to decrease bill amounts and generate efficient investments. It essentially "gives your bank a brain" using technology to better understand the different series of transactions to [manage both income and expenses](https://www.trendhunter.com/trends/fina-money). Plum also uses a smart algorithm to specifically analyze patterns to automatically save money. In order to maximize funds, Plum scans through a series of Chinese and Brazilian markets to find any opportunities or at-risk capital. There is also a level of transparency through the platform, showcasing users custom insights about where their money is being paid to. To ensure security, Plum is FCA registered, consent functional, and has a human-run support team. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Decreased Bill Amounts:** The Plum app uses technology to decrease bill amounts for users, presenting an opportunity for disruptive innovation in cost optimization. - **Efficient Investments:** Plum's smart algorithm analyzes patterns to automatically save money and identify potential investment opportunities, offering disruptive innovation in the field of financial planning. - **Transparency in Money Management:** Plum provides users with custom insights about where their money is being paid to, creating an opportunity for disruptive innovation in the area of transparent financial management. ### Industries Being Reshaped - **Fintech:** The FinTech industry can leverage Plum's technology to develop innovative solutions for optimizing bill payments and automated savings. - **Personal Finance:** Plum's efficient investment algorithm can disrupt the personal finance industry by providing users with automated and optimized investment strategies. - **Digital Banking:** Plum's emphasis on transparency and technology-driven financial management presents an opportunity for disruptive innovation within the digital banking sector. ## Related on Trend Hunter - [Action-Focused Finance Apps](https://www.trendhunter.com/trends/clearmoney-app.md) - [AI-Powered Budgeting Apps](https://www.trendhunter.com/trends/ai-powered-budgeting-app.md) - [Accessible Smart Money Apps](https://www.trendhunter.com/trends/fina-finance-app.md) - [Money Management Apps](https://www.trendhunter.com/trends/fingrow.md) - [Personal Financial Assistants](https://www.trendhunter.com/trends/financial-assistants1.md) - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md) - [Privacy-Focused Budgeting Apps](https://www.trendhunter.com/trends/apollo-personal-finance-app.md) - [Unified Financial Management Platforms](https://www.trendhunter.com/trends/fina-money.md)