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# Wine Cork Musical Dials
The Plugg Radio Introduces an Interactive Way to Turn On Electronics

By Elise Ying-Hei Ho | Published 2012-11-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/plugg-radio
References: [designboom](http://www.designboom.com/design/radio-activated-when-uncorked-plugg-by-skrekkogle/) & [skrekkogle](http://www.skrekkogle.com/)

Norwegian designers from Skrekkogle have devised a new way to interact with [everyday electronics](https://www.trendhunter.com/trends/tap-tap-table-lamp) besides using the power button with the Plugg radio.

The minimalist design features a bright yellow box with a popular wine cork stopper. The Plugg radio is turned on and off by simply inserting or removing the cork. By corking the top of the speakers, the sound does not merely get muffled but turns off entirely. The internal structure of the box "houses a maze of electronics" that enables the radio to sense the cork's presence. Not only does this change the way people interact with machines, the simplistic approach introduces new means of operating everyday technology and associates the lovely music with liquid heaven, two things that should be enjoyed together.

Photo Credits: [designboom](http://www.designboom.com/design/radio-activated-when-uncorked-plugg-by-skrekkogle/), [skrekkogle](http://www.skrekkogle.com/)

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 11% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What's Driving This Trend

- **Interactive Electronics Design:** Designing electronics that are operated in a creative and interactive way
- **Minimizing Technology Complexity:** Simplifying the operation of electronic devices and making it more convenient for users
- **Smart Wiring in Objects:** Incorporating sensors into ordinary objects to create interactive products that are switched on by a certain action

### Who This Affects Most

- **Consumer Electronics:** The electronics industry can explore new ways of designing everyday devices with a minimalist yet interactive approach
- **Home Decor:** The addition of aesthetically pleasing objects with smart wiring can create an added element of convenience and innovation
- **Wine Industry:** The cork stopper can be reimagined as a sensor in various products beyond wine bottles, opening up opportunities for transformative smart product applications.

## Related on Trend Hunter

- [Wine Bottle Cork Trimmers](https://www.trendhunter.com/trends/qwikcork.md)
- [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md)
- [Bottle-Optimizing Wine Stoppers](https://www.trendhunter.com/trends/wine-stopper-1.md)
- [Cork-Base Spinning Lamps](https://www.trendhunter.com/trends/spinmemo.md)
- [Tactile Interactive Music Devices](https://www.trendhunter.com/trends/yamaha.md)
- [Retrofuturistic Streaming Audio Devices](https://www.trendhunter.com/trends/diy-streaming-audio-player.md)
- [Wine Bottle-Resembling Speakers](https://www.trendhunter.com/trends/dream-echo.md)
- [Delightfully Playful Music Devices](https://www.trendhunter.com/trends/anomalo.md)
- [Tactile Smart Home Devices](https://www.trendhunter.com/trends/from-design-concept.md)
