# Post-It Note Power PSAs "Plug Out Boy" Inspires You to 'Do the Green Thing' and Unplug By Marissa Brassfield | Published 2009-03-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plug-out-boy References: [urlesque](http://www.urlesque.com/2009/03/06/save-the-post-it-guy-save-the-world/) & [dothegreenthing](http://www.dothegreenthing.com/) "Plug Out Boy" is an awesome [stop-motion](https://www.trendhunter.com/trends/tiny-chef-x-ikea) Post-It note video on power consumption from Do the Green Thing. It's a delightful animation that follows a stick figure drawn on a Post-It note as he travels the room [unplugging appliances](https://www.trendhunter.com/trends/unplughero) that aren't being used. When he's finished with his task, Plug Out Boy kicks a soccer ball, plays a board game and does other activities that don't require a power supply. It's a simple animation that doesn't require narration to get the point across to reduce extraneous power usage. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 35% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Stop-motion Animation:** Opportunity for businesses to use stop-motion animation to create engaging content for promoting sustainability and eco-friendly practices. - **Power Consumption Awareness:** Opportunity for businesses to develop innovative products or services that raise awareness about power consumption and encourage energy-saving behaviors. - **Simplified Communication:** Opportunity for businesses to explore creative ways of communicating complex messages without relying on narration. ### Where This Applies - **Animation:** Disruptive opportunity for animation studios to offer their expertise in creating visually appealing stop-motion animations to promote sustainability initiatives. - **Energy Conservation:** Opportunity for companies in the energy conservation industry to develop new products or services that help consumers track and reduce their power consumption. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to adopt simplified and visually engaging communication techniques to convey messages effectively. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Power Strip Illuminated Concepts](https://www.trendhunter.com/trends/lightbox-power-strip.md) - [Recycling Advocate Holograms](https://www.trendhunter.com/trends/great-cable-challenge.md) - [Stylish Power Cord Removers](https://www.trendhunter.com/trends/plug-puller.md) - [Modular Recycled Power Strips](https://www.trendhunter.com/trends/bfriends-power-module.md) - [Modular Self-Monitoring Power Cubes](https://www.trendhunter.com/trends/teak-smart-cube.md) - [Pencil-Resembling Power Strips](https://www.trendhunter.com/trends/pencil-multitap.md)