# Compact Plug-In Diffusers Below Sixty's Refined Diffuser Reimagines Home Fragrance By Laura McQuarrie | Published 2023-11-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/plug-in-diffuser References: [architecturaldigest](https://www.architecturaldigest.com/story/hilary-duff-new-home-fragrance-line) & [below60](https://below60.com/products/starter-kit?selling_plan=4853858590&variant=45257519726878) Below 60° introduces consumers to a redefined experience of [home fragrance](https://www.trendhunter.com/trends/home-fragrance-1) with starter kits that contain a [plug-in diffuser](https://www.trendhunter.com/trends/wellbeing-pod-mini) and [fragrance refill cartridges](https://www.trendhunter.com/trends/scentmatch) that are easily swapped out. The starter kit shares three of the brand's signature, personality-packed fragrances: Mint Disco on Ice, If Citrus Were a Feeling and Vanilla Buys a Timeshare in Paradise with exotic, tropical notes of pineapple, coconut and vanilla. Hilary Duff is a chief brand director for Below 60° and as a mother and dog owner, she knows the struggles that many households have with wanting cleanly scented rooms but not wanting to risk lighting a candle with young ones and pets around. This plug-in fragrance diffuser offers a simple alternative and subscribing to Below 60° offers a constant supply of fresh-smelling scents for the home. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 64% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Redefined Home Fragrance Experience:** Below 60° introduces consumers to a redefined experience of home fragrance. - **Plug-in Diffuser Convenience:** Starter kits contain a plug-in diffuser and easily swapped fragrance refill cartridges. - **Subscription-based Scent Supply:** Subscribing to Below 60° offers a constant supply of fresh-smelling scents for the home. ### Industries Being Reshaped - **Home Fragrance:** Below 60° is disrupting the home fragrance industry with their redefined experience. - **Consumer Goods:** The plug-in diffuser convenience is disrupting the consumer goods industry by offering a simple alternative to traditional fragrance products. - **Subscription Services:** Below 60° is tapping into the subscription services industry by offering a constant supply of fresh-smelling scents for the home. ## Related on Trend Hunter - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md) - [Luxurious Fragrance Diffusers](https://www.trendhunter.com/trends/mini-pro-scent-diffuser.md) - [Reed Diffuser Collection Launches](https://www.trendhunter.com/trends/reed-diffuser-collection.md) - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [All-Natural Air Fresheners](https://www.trendhunter.com/trends/premium-scented-oil-diffuser.md) - [Smart Scent Diffusers](https://www.trendhunter.com/trends/airia-by-febreze.md) - [Festive Diffuser Bundles](https://www.trendhunter.com/trends/winter-best-sellers.md) - [Sensory Home Diffusers](https://www.trendhunter.com/trends/aroma-diffuser-1.md) - [High-Tech Fragrance Diffusers](https://www.trendhunter.com/trends/frederic-malles-fleur-mecanique.md)