# Egyptian-Inspired Jewelry The PLTNYC Fall 2011 Lookbook Draws From the Desert By Meghan Young | Published 2011-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pltnyc-fall-2011 References: [refinery29](http://www.refinery29.com/pltnyc-fall-2011-lookbook) & [pltnyc](http://pltnyc.com/) The PLTNYC Fall 2011 lookbook appears to be celebrating the fact that the clothing company is now a bi-coastal brand by embracing a strong San Francisco undertone for this shoot. First of all, it stars San Francisco native blogger and girl-about-town Ashley Ording as the model and is even shot in a local restaurant, which is appropriately Egyptian-themed. Designed by Lirany Vasquez (who will now be splitting her time between California and New York) the PLTNYC Fall 2011 collection is inspired by the [Ancient Egypt era](https://www.trendhunter.com/trends/azza-fahmy-boutique). Influenced by the style of Alexa Chung and Zooey Deschanel, Vasquez created a line that is both flashy yet feminine, which a chic, bohemian flair. Aptly titled Pyramid, the PLTNYC Fall 2011 collection will be available for purchase later this month. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Egyptian-inspired Fashion:** Designers can create fashion collections inspired by ancient Egyptian culture, providing a unique and visually stunning aesthetic. - **Geo-specific Shoots:** Brands can highlight their bi-coastal presence through photoshoots in geographically relevant settings, creating a more authentic and personalized brand image. - **Celebrity-inspired Style:** Designers can draw inspiration from popular celebrities, such as Alexa Chung and Zooey Deschanel, to create fashion lines that cater to their fanbase and stay on-trend. ### Who This Affects Most - **Fashion:** The fashion industry can explore Egyptian-inspired themes and incorporate them into their collections, providing consumers with unique and visually stunning options. - **Hospitality:** The hospitality industry can create themed restaurants, such as the Egyptian-themed restaurant featured in the PLTNYC Fall 2011 lookbook, to provide an immersive and memorable dining experience. - **Photography:** The photography industry can offer location-specific photo shoots for brands to create a more personalized and authentic brand image, tailored to their geographic presence. ## Related on Trend Hunter - [Ottoman-Empire-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/azza-fahmy.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Luxe Egyptian Accessories](https://www.trendhunter.com/trends/new-gold-collection.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Ancient Coin-Inspired Jewelry](https://www.trendhunter.com/trends/talisman-collection.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [Egyptian Heritage-Fused Boutiques](https://www.trendhunter.com/trends/azza-fahmy-boutique.md)