# Youthfully Eccentric Catalogs The Plùs Que Mà Vìe Spring/Summer 2015 Lookbook is Hipster-Approved By Jana Pijak | Published 2014-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pls-que-m-ve-springsummer-2015 References: [fuckingyoung.es](http://fuckingyoung.es/plus-que-ma-vie-springsummer-2015-lookbook/) & [plusquemavie](http://www.plusquemavie.com/) Andrea Lazzari’s Plùs Que Mà Vìe Spring/Summer 2015 collection is showcased in a [youthfully eccentric](https://www.trendhunter.com/trends/asos-inspired-by) catalog that is lensed in a mystical studio setting. Edgy. elegant and conceptual are three words that describe the color-infused and print-accented collection. Playing with [clean lines and oversized shapes](https://www.trendhunter.com/trends/shapes-we-take), the designer creates hipster-approved staples that are urban and unique in their aesthetic. The Plùs Que Mà Vìe Spring/Summer 2015 lookbook is captured by Giovanni Nardi, a fashion photographer and architect with a conceptual and minimal sense of style. Utilizing a range of abstracted backdrops, the photographer captures the lookbook's model star against wall vignettes that resemble rippled water views. The result is am effortlessly cool and a fresh translation of [retro classics](https://www.trendhunter.com/trends/beams-plus-2) that are brought to life through his imagery. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Color-infused Fashion:** Opportunity for disruptive innovation: Develop sustainable and eco-friendly dyeing processes to create vibrant, color-infused fashion. - **Oversized Shapes:** Opportunity for disruptive innovation: Design and manufacture customizable and adaptable oversized fashion pieces for individual style expression. - **Abstracted Backdrops:** Opportunity for disruptive innovation: Create augmented reality fashion experiences using abstracted backdrops to enhance online shopping and virtual try-on capabilities. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation: Combine technology and fashion to create smart clothing that incorporates color-infused designs and oversized shapes. - **Textile and Dyeing:** Opportunity for disruptive innovation: Develop innovative and sustainable dyeing techniques to meet the demand for colorful and vibrant fashion. - **E-commerce:** Opportunity for disruptive innovation: Integrate augmented reality technology into online fashion platforms to provide immersive shopping experiences with abstracted backdrops. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)