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# Branded Snow Removal Grants
Domino's Plowing for Pizza Supports Safe Winter Driving Conditions

By Laura McQuarrie | Published 2023-12-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/plowing-for-pizza
References: [franchising](https://www.franchising.com/news/20231204_domino39s_is_plowing_for_pizza_snowy_roads_shouldn39t_get_in_the_way_of_hot.html) & [Plowingforpizza](http://www.Plowingforpizza.com/)

![Branded Snow Removal Grants](https://cdn.trendhunterstatic.com/thumbs/520/plowing-for-pizza.jpeg)

Pizza orders being delivered on time hinges on clear, safe roads for drivers and this winter, Domino's Pizza is supporting pizza lovers with Plowing for Pizza, and awarding half a million dollars in grants for snow plowing. There are 20 cities that will get $25,000 in snow plowing grants and pizza lovers across the United States can submit the zip code of their hometown in order to apply for a grant.

Already, [Domino's Pizza—the](https://www.trendhunter.com/trends/millions-in-free-food) [largest pizza company in the world](https://www.trendhunter.com/trends/dominos-and-netflix)—has worked with three municipalities to support their plowing efforts this winter season, including Erie, PA; Marquette, MI and Manhattan, MT. In addition to getting a helping hand when it comes to dealing with snow, communities will get a winter-themed [Domino's Plowing for Pizza](https://www.trendhunter.com/trends/emergency-pizza) kit.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 14% | Activity: 17% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What Makes This Trend Stand Out

- **Snow Removal Grants:** Domino's Pizza is awarding half a million dollars in grants for snow plowing to support clear, safe roads for pizza delivery.
- **Community Support:** Domino's Pizza is working with municipalities to provide assistance with plowing efforts, fostering stronger community relationships.
- **Winter-themed Promotions:** Domino's Plowing for Pizza kit offers winter-themed merchandise to pizza-loving communities in collaboration with snow plowing grants.

### Sectors Adopting This

- **Food Delivery:** Snow removal grants by Domino's Pizza ensure timely pizza delivery, emphasizing the importance of safe roads for the food delivery industry.
- **Local Government:** Collaborating with municipalities for plowing efforts allows Domino's Pizza to showcase corporate social responsibility and strengthen ties with local governments.
- **Merchandise:** The winter-themed Domino's Plowing for Pizza kit opens up opportunities for pizza chains to explore collaborative promotions with snow removal efforts.

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