"Ad jingles are on the wane, overtaken by pleasingly familiar commercial standbys like the Stones' "Start Me Up," which Microsoft enlisted to sell Windows. Advertisers say they're totally out, gone the way of Atari 2600s, indoor smoking and Libyan bellicosity." - Associated Press
Remember jingles? Of course you do. You "wish you were an Oscar Mayer wiener". But that's old. According to new research, the age of the jingle is being replaced by a new age where music songs will relate you to brands and products. A key example, would be Microsoft's use of, "Start me Up," by the Rolling Stones.