"Ad jingles are on the wane, overtaken by pleasingly familiar commercial standbys like the Stones' "Start Me Up," which Microsoft enlisted to sell Windows. Advertisers say they're totally out, gone the way of Atari 2600s, indoor smoking and Libyan bellicosity." - Associated Press
Remember jingles? Of course you do. You "wish you were an Oscar Mayer wiener". But that's old. According to new research, the age of the jingle is being replaced by a new age where music songs will relate you to brands and products. A key example, would be Microsoft's use of, "Start me Up," by the Rolling Stones.
1. The Rise of Branded Music - Opportunity for brands to create unique and memorable music that relates to their products or services.
2. The Decline of Jingles - Disruption opportunity to move away from traditional jingles and explore new musical approaches in advertising.
3. Music as a Branding Tool - Brands can use popular songs to create a strong association between their products and consumer emotions.
1. Advertising - The advertising industry can explore new ways of incorporating music into brand campaigns and messaging.
2. Music Streaming - As branded music becomes more popular, music streaming platforms can offer collaborations and promotions for brands to reach a wider audience.
3. Marketing and Branding - Marketing and branding professionals can integrate music into their strategies to make a lasting impact on consumers.