# Violently Raw Streetwear The PLNDR SS 2012 Collaboration With Mel D. Cole is Gritty and Fresh By Sophia Pelka | Published 2012-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plndr-ss-2012 References: [plndr](http://www.plndr.com/Plndr/MembersOnly/default.aspx) The PLNDR SS 2012 collection of tees and tanks is unforgivably fresh and in your face. The exclusive online boutique teamed up with legendary lifestyle and [hip hop photographer](https://www.trendhunter.com/trends/paper-planes-1) Mel D. Cole to curate a dope new series. The collection features the photographer's gritty vision. The images play up violence, tossing it around with juxtapositions of beauty, crudeness and a giant Barney head. Memorable images include the 'Use My AK' which depicts a bikini-clad babe ready to kill, naturally masked by the face of an old purple friend. The tees and tanks are of the highest quality and hold a dense versatility. Available in a range of whites, grays and reds, the garments are a smart addition to any [fresh lady or fella's closet](https://www.trendhunter.com/trends/october-collection). Cole's images are arresting and badass. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Raw Streetwear Fashion:** The trend for gritty, edgy clothing is on the rise, with a focus on bold graphics and unconventional designs. - **Collaborative Artistic Projects:** More businesses are realizing the benefits of collaborating with artists and photographers to create unique products that capture consumers' attention. - **Shocking Advertising Campaigns:** Companies are breaking from traditional advertising strategies to create shocking and memorable campaigns that push boundaries and get people talking. ### Sectors Adopting This - **Fashion and Apparel:** The fashion industry has an opportunity to capitalize on the trend for raw, unconventional clothing by creating collections that cater to this niche market. - **Art and Photography:** With an increasing interest in collaborative artistic projects, the art and photography industry can partner with businesses to create unique and innovative products that showcase their creative talents. - **Marketing and Advertising:** Businesses in the marketing and advertising industry have an opportunity to break from traditional strategies and create attention-grabbing campaigns that connect with audiences on a deeper level. ## Related on Trend Hunter - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md)