# Alternative Plant Beverages Plik is Made with Oats, Black-Eyed Peas & Mung Beans By Laura McQuarrie | Published 2021-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plik References: [greenqueen.hk](https://www.greenqueen.com.hk/vegan-milk-startups/) & [pilk.in](https://www.pilk.in/)  While there are many plant-based beverages on the market that are made with nuts or soy, Plik sets itself apart with a dairy-free beverage formula that spotlights crops grown in India. The creamy plant-based drink is described as a "magical fusion" of ingredients that includes [oats, mung beans and black-eyed peas](https://www.trendhunter.com/trends/fazer-aito) (also known as cowpeas.) A serving of Plik's plant-based beverage contains 50% more calcium than real cow’s milk, plus it is free from soy, nuts and major allergens. The versatile plant-based product can be added to coffee and tea, as well as cereals and smoothies, all the while sharing essential nutrients and a source of [complete plant protein](https://www.trendhunter.com/trends/proteinrich-milk-alternative), and no artificial colors, flavors or preservatives. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Plant Beverages:** Products that feature crops from unique regions and utilize innovative ingredients can disrupt the plant-based beverage market. - **Complete Plant Protein:** Brands that offer plant-based beverages with complete proteins can disrupt the plant-based market and offer a unique alternative to traditional dairy products. - **Multi-purpose Vegan Ingredients:** Products that offer versatile vegan ingredients for cooking, baking, and drinking can disrupt the food and beverage market. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from incorporating unique crops and innovative ingredients into their products to gain a competitive edge in the plant-based beverage market. - **Nutrition and Health:** The nutrition and health industry can benefit from plant-based beverages that offer complete protein and nutritious ingredients in place of traditional dairy products. - **Sustainability:** The sustainability industry can benefit from innovative plant-based beverages that offer alternatives to traditional dairy products with more sustainable sourcing, packaging, and distribution methods. ## Related on Trend Hunter - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Luscious Plant Milks](https://www.trendhunter.com/trends/lilk.md) - [Nourishing Chickpea Milks](https://www.trendhunter.com/trends/chickpea-milk.md) - [Fortified Calcium-Packed Oat Milks](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk.md) - [Plant-Based Chinese Milks](https://www.trendhunter.com/trends/fresh-vitasoy-plant.md) - [Plant-Based Milk Beverages](https://www.trendhunter.com/trends/nestle-1.md) - [Convenient Powdered Plant Milks](https://www.trendhunter.com/trends/powdered-plant-milk.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md)