# Fictional Gorilla Milks The Plight of Gorillas is Addressed in Bananas' Promotional Campaign By Katherine Pendrill | Published 2016-03-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/plight-of-gorillas References: [foodbev](http://www.foodbev.com/news/snack-food-company-to-release-us-first-gorillas-milk/) & [gorillamilk.org](http://gorillamilk.org/) In an effort to raise awareness about the plight of gorillas, an organization called ‘bananas’ launched a fictional product called ‘Gorilla Milk.’ While the idea may sound unusual, the provocative campaign quickly caught the eye of many consumers. The Gorilla Milk campaign involved a [fictional dairy product](https://www.trendhunter.com/trends/strive-freemilk) made from the milk of primates. The idea behind the campaign was to show consumers that “just because you can milk a gorilla, doesn’t mean you should.” In other worlds, though animals can provide us with resources, we have a larger responsibility to look for sources of food that do not harm the planet and living creatures. The eye-catching campaign not only helped to highlight the plight of gorillas, but it also brought attention to [harmful environmental practices](https://www.trendhunter.com/trends/tops-friendly-markets-and-garelick-farms) such as habitat destruction, the loss of biodiversity and pesticide use. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Sourcing:** The fake Gorilla Milk product trend promotes ethical sourcing by reminding consumers of their responsibility to choices that minimize harm to living creatures. - **Environmental Awareness:** Using sustainable and environmentally-friendly practices is a trend that businesses can capitalize on in response to the Gorilla Milk campaign. - **Viral Marketing:** Creating a provocative marketing campaign can help businesses increase brand awareness and engagement, as proven successful by the Gorilla Milk campaign. ### Sectors Adopting This - **Food and Beverage:** The Gorilla Milk campaign is particularly relevant to the food and beverage industry as it promotes sustainable and ethical sourcing of ingredients. - **Advertising and Marketing:** The success of the Gorilla Milk campaign highlights the potential for businesses in the advertising and marketing industry to create viral campaigns that promote awareness around social and environmental issues. - **Conservation and Environmental Organizations:** The Gorilla Milk campaign provides inspiration and ideas to organizations in the conservation and environmental sector to create provocative campaigns that raise awareness on environmental and social issues. ## Related on Trend Hunter - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Pro-Dairy Campaigns](https://www.trendhunter.com/trends/dont-cancel-the-cow.md) - [Strawberry-Inspired Dairy-Free Milks](https://www.trendhunter.com/trends/strawberry-bananamilk.md) - [Banana-Promoting Goat Yoga Sessions](https://www.trendhunter.com/trends/fairtrade-bananas.md) - [Organic Milk-Focused Campaigns](https://www.trendhunter.com/trends/this-milk-means-business.md) - [Mission-Driven Alt Milks](https://www.trendhunter.com/trends/oatish.md) - [Banana Beverage NFTs](https://www.trendhunter.com/trends/apefuel.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Puppet-Themed Alt Milk Campaigns](https://www.trendhunter.com/trends/cereal-and-almond-milk.md)