# Chatty Bread Branding Plenum Bread Packaging Introduces itself as Hearty and Healthy By Amelia Roblin | Published 2012-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plenum-bread-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/05/bread-that-speaks-for-itself.html) & [plenum.ru](http://www.plenum.ru/) The grocery store really effectively keeps the producer and the consumer quite separate and generally only asserts a helpful role when promotions are the topic of discussion. Plenum Bread packaging narrows in on the gap in the pyramid and seeks to begin a conversation with the customer in order to gain his loyalty. The Plenum Brand Consultancy of Russia gave these loaves of [bread bags](https://www.trendhunter.com/trends/deli-kitchen-bakery-products) that allow them to speak. Each transparent sack has been printed with [bright colors, stimulating patterns](https://www.trendhunter.com/trends/betterforyou-snack-packaging), and most importantly, with clear callouts that describe the grains' [best qualities](https://www.trendhunter.com/trends/cleveland-kitchen1). "We are bran rolls, healthy for you!" can be considered a more clever merchandizing technique than listing statistics on the back label. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Packaging:** Explore the use of packaging as a means to interact with customers, and give brands the ability to tell their story and gain customer loyalty. - **Customer Engagement:** Discover new ways to engage customers in conversations about products and services, in order to build relationships and a loyal customer base. - **Visual Storytelling:** Embrace the power of visual storytelling as an effective marketing strategy, especially for products that tout their health benefits or unique features. ### Industries Being Reshaped - **Food Packaging:** Innovate in the food packaging industry by creating packages that not only protect and preserve food items, but also effectively communicate their benefits to customers. - **Brand Management:** Explore new strategies in brand management, including creating interactive packaging, engaging directly with customers, and using visual storytelling to convey product benefits. - **Advertising:** Evolve advertising techniques to actively engage with customers, tell compelling stories, and build brand loyalty through meaningful interactions. ## Related on Trend Hunter - [Better-for-You Bread Products](https://www.trendhunter.com/trends/new-york-bakery-breads.md) - [Nutrient-Packed Bakery Products](https://www.trendhunter.com/trends/functional-breads.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md) - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Artisanal Bake-at-Home Loaves](https://www.trendhunter.com/trends/bake-at-home-bread.md) - [Goofy Gluten-Free Bread Ranges](https://www.trendhunter.com/trends/glutenfree-bread-range.md)