# Minimal-Ingredient Protein Powders Plenish Plant-Based Protein Powder Has Just Seven Ingredients By Laura McQuarrie | Published 2026-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plenish-plant-based-protein-powder References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/65879/plenish-makes-protein-debut-with-clean-label-plant-based-formulas/) & [plenishdrinks](https://www.plenishdrinks.com/products/plenish-protein-powder-madagascan-vanilla)  Madagascan Vanilla and Cocoa & Sea Salt Plenish [plant-based protein powder products](https://www.trendhunter.com/trends/plantbased-protein-powders1) are two first-of-their-kind products from the [Carlsberg Britvic](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk)-owned brand, filling a gap in the protein market by featuring just seven naturally sourced ingredients per formula. Packed with 20 grams of quality pea protein per serving, plus a complete amino acid profile, these minimal-ingredient plant-powered protein powders exclude all artificial sweeteners, flavors, oils and preservatives. “We know today’s consumers expect more from their wellness products and want multiple health objectives in a single product,” said Russell Goldman, managing director of [Breakthrough Brands](https://www.trendhunter.com/trends/cookie-butter-iced-coffee) at Carlsberg Britvic. “Consumers using protein powders want to hit their protein goals while keeping things simple, and enjoying added benefits like fibre, without having to compromise on taste.” ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 71% | Activity: 81% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimal-ingredient Wellness:** Market demand is shifting toward products with very short, transparent ingredient lists that still deliver core nutritional benefits. - **Plant-based Protein Purity:** Consumer preference for plant proteins is being paired with expectations for complete amino profiles and absence of artificial additives. - **Multi-functional Single-product Solutions:** There is growing interest in formulations that combine protein, fiber and taste in a single minimal-ingredient product to meet multiple wellness goals. ### Where This Applies - **Sports Nutrition:** Athlete and active-lifestyle segments are trending toward clean-label protein sources that offer performance-grade protein per serving without extra additives. - **Food Manufacturing:** Ingredient suppliers and formulators face opportunities to develop concentrated, naturally derived components that enable simple, shelf-stable protein powders. - **Retail Private-label:** Retailers are positioned to capitalize on consumer trust by offering store-brand minimal-ingredient protein lines that emphasize transparency and value. ## Related on Trend Hunter - [Nutrition Line Debuts](https://www.trendhunter.com/trends/nutrition-line.md) - [Convenience-Focused Nutritional Supplements](https://www.trendhunter.com/trends/enchant-brands.md) - [Highly Nutritious Dietary Blends](https://www.trendhunter.com/trends/sarah-wragge.md) - [Versatile Protein Powder](https://www.trendhunter.com/trends/versatile-protein-powder.md) - [Grass-Fed Beef Protein Powders](https://www.trendhunter.com/trends/grassfed-beef-protein-isolate.md) - [Festive Five-Ingredient Recipes](https://www.trendhunter.com/trends/festive-five-ingredient-recipes.md) - [Creamy Plant-Based Protein Powders](https://www.trendhunter.com/trends/garden-of-life-organic-creamy-protein.md) - [Single-Ingredient Protein Powders](https://www.trendhunter.com/trends/just-one-protein.md) - [Organic Plant-Based Protein Powders](https://www.trendhunter.com/trends/truvanis-plantbased-protein-powder.md)