# Fortified Calcium-Packed Oat Milks Plenish Enriched Oat M*lk is Made with No Oils or Additives By Michael Hemsworth | Published 2025-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plenish-enriched-oat-mlk References: [retailtimes](https://retailtimes.co.uk/plenish-unveils-the-uks-only-clean-label-fortified-oat-mlk/) & [plenishdrinks](http://plenishdrinks.com/)  [Plenish](https://www.trendhunter.com/trends/zero-sugar-oat-drink) Enriched Oat M*lk is being added to the dairy alternative brand's product portfolio in the UK as a flavorful, versatile alternative to traditional dairy milk. The product is crafted with a clean label profile that includes no oils or additives in response to more consumers seeking to avoid these ingredients. The product is [fortified with essential vitamins and minerals](https://www.trendhunter.com/trends/minor-figures-hyper-oat) to have each 250ml serving containing more than 35% of the daily recommended intake for vitamin D, while also featuring calcium, riboflavin, iodine and vitamin B12. Managing Director, Breakthrough Brands, at [Carlsberg Britvic](https://www.trendhunter.com/trends/plenish-shots) Russel Goldman spoke on the new Plenish Enriched Oat M*lk saying, "At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients. Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 51% | Activity: 63% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Clean-label Dairy Alternatives:** The growing demand for transparent ingredients in dairy alternatives is prompting brands to develop products free of oils and additives, appealing to health-conscious consumers. - **Fortification in Plant-based Beverages:** Plant-based beverage brands are now incorporating essential vitamins and minerals into their formulations to cater to consumers seeking fortified nutrition. - **Minimalist Ingredient Movement:** Emphasizing simplicity, brands are capitalizing on consumers' preference for minimalist ingredient lists that contribute to a cleaner and more natural product profile. ### Sectors Adopting This - **Plant-based Milk Industry:** The plant-based milk industry is expanding its reach with fortified and clean-label formulations, meeting the rising consumer demand for functional and natural products. - **Functional Beverage Industry:** As consumers seek increased health benefits from their beverages, the functional beverage industry is innovating with fortified offerings that enhance nutritional intake. - **Health and Wellness Industry:** A focus on transparency and nutrient fortification in products is transforming the health and wellness industry, aligning with consumer interest in maintaining a balanced and informed diet. ## Related on Trend Hunter - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md) - [Lightly Textured Oat Milks](https://www.trendhunter.com/trends/pureoaty-creamy-enriched.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Reformulated Oat Milks](https://www.trendhunter.com/trends/unsweetened-oat-milk.md) - [Fortified Refrigerated Oat Milks](https://www.trendhunter.com/trends/minor-figures-everyday-oat.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md) - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Coffee Enthusiast Alt Milks](https://www.trendhunter.com/trends/califia-farms-barista-blends.md)