The Plein Sud Spring 2012 campaign evokes an athletic theme by using a vibrant red rope as a prop. The outfits may be luxurious and elegant -- not something to be worn on the track or in a gym -- but the sporty tone adds a sense of versatility to them that is often appreciated in the hectic lives of working women.
Lensed by Swedish-born, New York-based photographer Camilla Akrans, the Plein Sud Spring 2012 campaign contrasts the straight lines of the simple studio backdrop with the loose shirts and malleable leather ensembles. The rope is an interesting balance between the two, often hanging straight up and down or wrapped sinuously around model Shannan Click's body. Fiercely sophisticated, the American beauty sports a slicked-back ponytail and nude lips to better complement the sporty theme.