# Rugged Outdoor Editorials Photographer Greg Kadel Shoots 'Plein Air' in Numero Magazine By Marissa Liu | Published 2009-11-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/plein-air-in-numero-magazine References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/11/nicola-haffmans-numero-108-november.html) & [numero-magazine](http://www.numero-magazine.com/) Model Nicola Haffmans and photographer Greg Kadel head outdoors for the fashion spread ‘Plein Air’ in Numero magazine. The editorial appears in the magazine’s #108 issue (also known as the November 2009 edition). Haffmans and Kadel team up with stylist Brian Molloy in a Brooklyn Navy Yard to add a rough edge to the shoot. ‘Plein Air’ in Numero features many rugged and layered outwear pieces as well as sculptural leather boots from Rick Owens. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Fashion:** Disruptive innovation opportunities include creating durable and stylish outdoor clothing and accessories for adventurous consumers. - **Nature-inspired Photography:** Opportunities exist for photographers to capture the beauty of the outdoors and incorporate it into fashion editorials and advertising campaigns. - **Urban Outdoor Lifestyle:** There is potential for creating products and experiences that blend the ruggedness of the outdoors with the convenience and style of urban living. ### Sectors Adopting This - **Fashion:** The fashion industry can explore new materials, designs, and functionalities to cater to consumers who seek both style and durability in outdoor apparel. - **Photography:** There are opportunities for photographers to specialize in nature-inspired fashion photography, highlighting the connection between fashion and the environment. - **Outdoor Gear:** The outdoor gear industry can innovate by creating products that are both rugged and fashionable, appealing to urban dwellers who want to explore nature without compromising style. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Outdoor Utility Bags](https://www.trendhunter.com/trends/apc-x-gregory.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)