# Dazzling Dung Campaigns The Pledge Turd Ad Takes the Challenge of Burnishing Excrement By Amelia Roblin | Published 2011-03-26 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/pledge-turd-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/pledge_turd) & [pledge](http://www.pledge.com/) If you thought there was a limit to the surfaces that you can salvage, take a look at this Pledge Turd ad. Challenging consumers to the task of polishing even objects that embody the very formation of filth, the brand admittedly does make feces look pretty fantastic. The print ad was designed by The Raft advertising agency, and offers an unexpected image when it comes to the [furniture cleaning product](https://www.trendhunter.com/trends/clean-bathroom-global-challenge). Albeit [crude, the campaign](https://www.trendhunter.com/trends/youll-swear-by-them) presents a slightly poetic symbol, reminiscent of the story of Midas and the things he touches that turn to gold. As a segue to a suggestion of [bathroom cleaning products](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper), this Pledge Turd ad makes cleaning the bathroom counter and even the crapper seem like a sinch compared polishing poop. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Creative Ad Campaigns:** Advertising agencies can explore unconventional and surprising ways to promote products and services. - **Humorous Marketing:** Brands can use humor to generate attention and engagement, even on taboo or unpleasant topics. - **Shock Value Marketing:** Pushing boundaries can be an effective way to create buzz and stand out in a crowded market. ### Where This Applies - **Advertising:** Agencies can leverage creative and humorous ideas to create advertising that captures attention and drives sales. - **Consumer Goods:** Brands can experiment with provocative and unconventional marketing tactics to differentiate themselves and connect with audiences. - **Cleaning Products:** Brands can use humor and shock value to break through common household product advertising and attract attention to their cleaning products. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)