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# Gymnasium-Inspired Apparel
PLEASURES and ROKIT Create a Capsule Inspired by Youthfulness

By Amy Duong | Published 2018-04-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pleasures
References: [highsnobiety](https://www.highsnobiety.com/p/pleasures-rokit-capsule/) & [pleasuresnow](https://www.pleasuresnow.com/collections/shop)

Los Angeles-based fashion labels PLEASURES and ROKIT join forces to create a [special collection](https://www.trendhunter.com/trends/pleasures-and-polo) to celebrate youthful activities that take place in youth-centric community centers and gyms. The unique inspiration for the capsule is drawn from a wide range of activities, spanning from punk rock shows, school dances, and sports games. The [collaborative collection](https://www.trendhunter.com/trends/born-x-raised-1) looks to the setting of a gymnasium as the most pure overlapping section for the progression of life, as it is a place of youthfulness and play.

The PLEASURES x ROKIT collection is comprised of long sleeve shirts, hoodies, matching sweatpants, t-shirts, and are all adorned with multiple graphic imprints. The new collaborative range is now available to shop online at PLEASURES.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 30% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Youth-focused Apparel:** Fashion companies can create apparel lines inspired by youth-centric activities like community center and gym activities.
- **Collaborative Apparel Collections:** Fashion labels can team up to create unique collections that celebrate a common theme or inspiration.
- **Graphic-impressioned Apparel:** Fashion designers can incorporate multiple graphics onto apparel to give wearers an urban, youthful edge.

### Who This Affects Most

- **Fashion Industry:** Fashion companies can leverage youth-centric activities as inspiration for new product lines.
- **Sports Industry:** Sports companies can collaborate with fashion labels to create youth-inspired sports apparel collections.
- **Entertainment Industry:** Entertainment companies can partner with fashion labels to create lines inspired by music genres, dance parties, etc.

## Related on Trend Hunter

- [Music-Inspired Collaborative Capsule](https://www.trendhunter.com/trends/pleasures-and-reebok-1.md)
- [Co-Branded Skate-Inspired Capsules](https://www.trendhunter.com/trends/not-guilty-capsule.md)
- [Reimagined Apparel Capsules](https://www.trendhunter.com/trends/gu-x-rokh.md)
- [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md)
- [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md)
- [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md)
- [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md)
- [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)
- [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md)
