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# Salacious Weapon Swaps
The Pleasures Gun Swap Barters Adult Toys for Automatic Weapons

By Amelia Roblin | Published 2011-02-11 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/pleasures-gun-swap
References: [yhoo.it](http://yhoo.it/dH7NWH) & [mypleasurestore](http://mypleasurestore.com/?page_id=920)

The Pleasures Gun Swap is taking place at the [adult store](https://www.trendhunter.com/trends/sex-toys-intimacy-shop) in Alabama to do its part to make love and end war, offering to barter adult toys in exchange for firearms.

The Pleasures Romance Boutique is hosting the event during the one-week lead up to [Valentine's Day](https://www.trendhunter.com/trends/durex-afterglow-campaign) and will be giving customers [store credit](https://www.trendhunter.com/trends/primark-swap-shop) for the value of their handguns. The X-rated retailer is triggering consumer interest with its unusual trading program in which, according to the site, it's "taking guns off the streets for fun between the sheets," offering a selection of erotic bedroom trinkets.

Photo Credits:
[Summer Skin](http://summerskin.flight-of-fancy.net/caps/spn/challenge/)

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 81% | Activity: 84% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Gun Swap Bartering:** Opportunity for businesses to explore innovative bartering programs, exchanging guns for alternative products or services.
- **Store Credit Incentives:** Creating a unique customer experience by offering store credit in exchange for specific items or behaviors.
- **Unconventional Retail Promotions:** Using unconventional events or promotions to generate consumer interest and drive sales.

### Where This Applies

- **Adult Retail:** Adult stores can explore new ways to engage customers and promote their products by organizing events like gun swap barters.
- **Firearm Industry:** The firearm industry can explore partnerships or collaborations with non-traditional businesses to create mutually beneficial programs like gun swaps.
- **Retail Marketing:** Retailers in various industries can experiment with unique promotions to attract customers and differentiate themselves from competitors.

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