# Summer-Ready Elevated Streetwear PLEASURES Delivers a New Collection for the Summer 2022 Season By Amy Duong | Published 2022-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pleasures-2 References: [hypebeast](https://hypebeast.com/2022/6/pleasures-summer-2022-editorial-release-info) & [pleasuresnow](https://pleasuresnow.com/collections/shop) Streetwear [imprint](https://www.trendhunter.com/trends/rakuten-american-express-card) [PLEASURES](https://www.trendhunter.com/trends/pleasures-and-polo) introduces its new collection designed for the Summer 2022 season full of collaborations and in-house designs. The new range includes work that is made alongside Dr. Martens, ASICS, Weezer, and Dan Witz. For the warmer seasons of the year, the Los Angeles-based imprint delivers sportswear including the new AGAINST JERSEY and the TEETH WORKOUT SHORTS to name a new. The rest of the collection retains its [streetwear sensibilities](https://www.trendhunter.com/trends/brain-dead-adidas). This can be seen across the silhouettes of hoodies, tees, shirts, shorts, pants, and more -- all of which are made with graphic visuals. The seasonal designs feature the TV HOODIE, the SUCK WASHED LONG SLEEVE, the DECONSTRUCTION T-SHIRT, CHASE BEANIE, VIRGIN SWEATPANTS, and the HEART BUTTON DOWN. Image Credit: PLEASURES ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 14% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Collaborative Streetwear Collections:** Future opportunities lie in exploring collaborations with different brands and artists to create unique, limited edition collections. - **Graphic Design Streetwear:** Opportunities exist in exploring bold, eye-catching graphic designs on streetwear clothing to attract customers looking to make a statement. - **Season-specific Sportswear:** Creating sportswear collections centered around specific seasons, like summer, provides opportunities to target customers interested in outdoor activities during that time of year. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can seize the opportunity to collaborate with streetwear brands and artists to create unique and profitable collections. - **Sportswear Industry:** Sportswear companies can create seasonal collections tailored to specific outdoor activities, targeting customers that enjoy staying active. - **Graphic Design Industry:** Graphic designers can explore the intersection of streetwear clothing and bold, attention-grabbing designs to sell their art on wearable clothing. ## Related on Trend Hunter - [Music-Inspired Collaborative Capsule](https://www.trendhunter.com/trends/pleasures-and-reebok-1.md) - [Co-Branded Skate-Inspired Capsules](https://www.trendhunter.com/trends/not-guilty-capsule.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md)