# Fire-Catching Fashion Pleasure Principle Puts Draping Dresses Up in Flames By Venessa Fisher | Published 2010-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pleasure-principle References: [kingdomofstyle.typepad](http://www.kingdomofstyle.typepad.co.uk/my_weblog/2010/03/the-principles-of-pleasure.html) & [pleasureprinciple.org](http://www.pleasureprinciple.org/) New York-based fashion label Pleasure Principle is all about creating hip and cool pieces for the young and trendy. Designed by Diva Pittala and Adrian Cowen, the line's latest release seems to be a collection of [draped dresses, one-shoulder minis](https://www.trendhunter.com/trends/songs-of-siren) and an eerie-looking belted cloak. Although the looks are trendy, their [choice of photography](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) is what really caught my eye. Shot against a black backdrop, the model seems to be on fire with smoke billowing out from under her, which creates a [moody and broody vibe](https://www.trendhunter.com/trends/paranoid-fw25). Maybe Pleasure Principle is just confirming how on-fire it really is. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 70% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Draped Dresses:** Opportunity to explore innovative fabric draping techniques for unique and eye-catching fashion designs. - **One-shoulder Minis:** Potential for creating disruptive designs that combine asymmetry and short length for a fresh and daring look. - **Belted Cloak:** Chance to reimagine the classic cloak with modern materials and innovative belt designs for a stylish and functional update. ### Who This Affects Most - **Fashion:** Innovative fashion labels can take inspiration from Pleasure Principle's fire-catching photography and explore new ways to capture attention. - **Photography:** Potential for photographers to experiment with capturing models in dynamic and visually striking ways, like the fiery concept used by Pleasure Principle. - **Textile:** Opportunity for textile manufacturers to develop new fabrics that can replicate the smoky effect seen in Pleasure Principle's photography to add an element of intrigue to fashion designs. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)