# Pleasure-Promoting Carvertising Volkswagen Passat Commercial Opposes Traditional Thinking By Josh Coe | Published 2011-05-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pleasure-before-business References: [adrants](http://www.adrants.com/2011/05/volkswagen-passat-provides-pleasure.php#more) & [volkswagen](http://www.volkswagen.co.uk/passat) Business before pleasure. That's the way it should be, right? Not any more, say the revolutionary folk at [Volkswagen](https://www.trendhunter.com/trends/volkswagen-tcross) who have encapsulated a new working attitude in this Volkswagen [Passat](https://www.trendhunter.com/trends/airconsole-1) commercial. The Passat's roof rack will handle the surfboard with ease, and the front seats offer ample leg room to make in-car dressing easy, even if your elbow does sound the horn just before your trousers are fully up. And all this before 8:30 in the morning! The new Passat, they say, helps us indulge in plenty of pleasure before business begins. So what kind of pleasure can one indulge in before a typical day at the office? With a 9am start, there's a small but very viable window of opportunity waiting to be grasped. With next to no road traffic, and a fresh, up-and-at-them morning mindset, who knows where you could be 10 minutes before you're due in? I'm sure even with a new saloon, I wouldn't manage a quick safari before work every day, but perhaps we can all take a hint from the Volkswagen Passat ad and "carpe dium" a little more, and put pleasure before business. And if it works, "passat on"... ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Business-before-pleasure Attitude:** The Volkswagen Passat commercial encourages a shift in mindset to prioritize pleasure before business. - **Work-life Balance Integration:** The ad highlights the importance of incorporating enjoyable activities into daily routines alongside work responsibilities. - **Seizing Morning Opportunities:** The Passat commercial encourages individuals to make the most of their mornings and embrace new experiences before starting their workday. ### Who This Affects Most - **Automotive:** Auto manufacturers can capitalize on the idea of promoting vehicles as facilitators of personal pleasure and work-life balance. - **Advertising:** Advertising agencies can explore creative ways to challenge traditional thinking and promote a business-before-pleasure attitude in their campaigns. - **Wellness and Lifestyle:** Wellness and lifestyle brands can align themselves with the idea of integrating pleasurable activities into daily routines for overall well-being and happiness. ## Related on Trend Hunter - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md)