# Expansive D2C Jewelry Launches Please Repeat Launched with Six Collections By Ell Smith | Published 2021-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/please-repeat References: [hypebae](https://hypebae.com/2021/1/please-repeat-jewelry-brand-gold-rings-earrings-necklaces-release) & [pleaserepeat](https://pleaserepeat.com/) [Please Repeat](https://www.trendhunter.com/trends/mind-games-soulmate-collection) is the latest [D2C](https://www.trendhunter.com/trends/anti-dandruff-shampoo-and-conditioner) jewelry brand that's offering a high-end aesthetic at a low price point. Consumers are seeking individuality and accessibility, and brands are responding in their own creative and aesthetically pleasing ways. Please Repeat is a perfect example of this, as the brand's model demonstrates a consumer-first approach. Please Repeat launched with an impressive six collections, spanning rings, necklaces, bracelets and earrings. What's more, is that pricing starts at just $20 USD. The brand blends statement pieces with everyday wear, offering something for minimalists and maximalists alike. Some of the pieces arrive with [14-karat gold](https://www.trendhunter.com/trends/gold-fine-jewelry), reminding the shopper that luxurious items, don't always have to arrive at a high price point. Image Credit: Please Repeat ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Affordable D2C Jewelry:** The trend of offering high-quality jewelry at approachable prices continues, creating opportunities for disruptive innovation in the jewelry industry. - **Consumer-first Jewelry Brands:** Brands like Please Repeat are putting the consumer first by offering accessible, individualized pieces, setting a trend that could disrupt the traditional luxury jewelry market. - **Blending Statement Pieces with Everyday Wear:** Jewelry brands like Please Repeat are catering to both minimalists and maximalists by offering collections that combine statement pieces with everyday wear, a trend that could inspire innovation in jewelry design and marketing strategies. ### Sectors Adopting This - **Fashion and Accessories:** The D2C jewelry trend is impacting the fashion industry, creating opportunities for new players to offer unique and affordable accessories. - **Luxury Goods:** Consumer demand for affordable luxury is disrupting the traditional luxury goods market, creating an opportunity for established luxury brands to innovate their pricing and marketing strategies. - **E-commerce:** The rise of D2C jewelry brands like Please Repeat underscores the importance of e-commerce in the retail industry, creating opportunities for new e-commerce startups or established companies to expand their offerings. ## Related on Trend Hunter - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Vintage-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Gender Inclusive Jewelry Collections](https://www.trendhunter.com/trends/sarah-o-jewelry-allgender-collection.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Chunky Sculptural Hoop Earrings](https://www.trendhunter.com/trends/patra-oversized-hoops.md) - [Demi-Fine Jewelry Brands](https://www.trendhunter.com/trends/aaria-london.md)