# Optically Obscured Photoshoots The Please! Magazine Spring 2012 Bergers Editorial is Visual By Jordy E | Published 2012-07-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/please-magazine-spring-2012 References: [mode.newslicious.net](http://mode.newslicious.net/2012/07/i-always-dreamed-of-being-princess.html) & [pleasemagazine](http://www.pleasemagazine.com/) The Please! Magazine Spring 2012 ‘I Always Dreamed Of Being A Princess’ editorial provides a shielded glimpse at model Merle Bergers. Bergers is clad throughout in various sunglasses, some studded, others [diamond-encrusted](https://www.trendhunter.com/trends/oakley-x-swarovski), and all entirely opaque. Stylist Mathilde Toulot is responsible for the genius that is I Always Dreamed Of Being A Princess. She has broken summertime looks down to an elemental form with a [minimalist focus](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) on [Mercura NYC shades](https://www.trendhunter.com/trends/artsy-eyewear-collection), chunky jewelry and vibrant lipstick. Her selective concentration goes hand in hand with the spirit of Please! Magazine as it is solely focused on fashion and jewelry on a bi-annual basis. The publication’s right hand photographer Olivia Da Costa channeled the vision of the artistic hub, an excellent source for both current and up and coming style tips. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Obscured Photo Shoots:** There is an opportunity to explore creative ways of obscuring elements of a photo shoot, possibly through the use of unconventional accessories. - **Minimalist Fashion:** There is potential for a minimalist approach to fashion, as seen in the editorial, to disrupt the industry with its simplicity and emphasis on accessories. - **Bi-annual Fashion Publications:** There is an opportunity to challenge the traditional monthly publication cycle of fashion magazines by exploring a bi-annual publication that solely focuses on fashion and jewelry. ### Who This Affects Most - **Fashion:** The fashion industry has the opportunity to embrace creative approaches in photo shoots and minimalist fashion, while possibly exploring a bi-annual publication cycle. - **Photography:** There is potential for photography professionals to explore innovative methods of obscuring elements of a photo shoot, as seen in the Please! Magazine editorial. - **Accessories:** The accessories industry can benefit from the emphasis on eyewear and chunky jewelry in the editorial, possibly leading to a trend of minimalist fashion with a heightened focus on accessories. ## Related on Trend Hunter - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)