# Retro Coy Photoshoots The Please! Magazine #13 Sarai Editorial is Demure Meets 1950s By Jordy E | Published 2012-06-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/please-magazine-13 References: [xaxor](http://xaxor.com/fashion/caterina-ravaglia-please-magazine-13-summer-2012-mari-sarai.html) & [pleasemagazine](http://www.pleasemagazine.com/) The Please! Magazine #13 issue exhibits an assortment of [1950s apparel](https://www.trendhunter.com/trends/chinese-golden-age-models). The decade has long been a go-to in the fashion and broadcast industries, brandishing high-rise a-line skirts and [floral dresses](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) in popular shows like Mad Men. The looks have been similarly popular off screen, in large part due to a certain coy charm. Italian model Caterina Ravaglia is featured in this Please! Magazine editorial. Her appearances in Grey Magazine, Self Service and i-D Magazine coincide with her mastery of the retro Mari Sarai set here, aligning herself with the decade's particular brand of [female modesty](https://www.trendhunter.com/trends/songs-of-siren). Below-the-knee hemlines are seen almost entirely throughout, and where they are not present, thick opaque tights do an excellent job of hiding Ravaglia's skin. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 73% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Opportunity for fashion brands to capitalize on the resurgence of 1950s style. - **Coy Charm:** Opportunity for beauty brands to create products that cater to the alluring and demure aesthetic of the 1950s. - **Modest Fashion:** Opportunity for designers to cater to the growing demand for below-the-knee hemlines and modest clothing options. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the retro fashion trend and offer 1950s-inspired clothing collections. - **Beauty:** Beauty brands can develop makeup and skincare products that evoke the coy charm and femininity of the 1950s. - **Design:** Designers can create modest fashion lines for those seeking to embrace the classic and demure style of the 1950s. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)