# Offensive Charity Promotions Controversial Donation Cup Ad By Cowbag | Published 2008-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/please-give-generously-wankers-controversial-tourettes-syndrome-advert References: [aboutcolonblank](http://www.aboutcolonblank.com/2008/08/31/please-give-generously-wankers/) & [chipshopawards](http://www.chipshopawards.com/) This simple ad makes the message hit home and will also bring a smile to your face: a donation cup with “Please give generously, wankers,” printed across the front. A winning combination when it comes to promoting any charity. The term “wanker” made this a slightly controversial ad, but surely that is the whole point. The donation cup ad was created by UK-based Caspa Marketing. **Implications** - One of the best ways for a company to draw attention to its brand is by creating a controversial ad campaign. The campaign can either be serious or comedic, but as long as it contains some controversial aspect, it stands a good chance of being viewed by fans of the brand, critics of the commercial and the mainstream media. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 3% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Advertising:** Opportunity to grab attention and generate buzz by creating provocative and controversial ad campaigns. - **Comedic Advertising:** Disruptive innovation opportunity to use humor and wit in advertising to promote brands and causes. - **Brand Awareness:** Utilize controversial and attention-grabbing ad campaigns to increase visibility and recognition of a company's brand. ### Sectors Adopting This - **Marketing and Advertising:** Disruptive innovation opportunities for marketing and advertising agencies to push the boundaries of traditional advertising methods. - **Charity and Nonprofit:** Opportunity for charities and nonprofit organizations to use controversial advertising to engage and attract new donors and supporters. - **Media and Entertainment:** Disruptive innovation opportunity for media companies to create unconventional and attention-grabbing ad campaigns that capture the interest of the audience. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md)