# Sophisticated Citified Photoshoots The Plaza Kvinna 'Chic in the City' Editorial is Elegant By Meghan Young | Published 2012-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plaza-kvinna-chic-in-the-city References: [fashiongonerogue](http://fashiongonerogue.com/jaclyn-adams-captures-chic-autumn-looks-for-plaza-kvinna/) & [plazakvinna](http://www.plazakvinna.com/) The Plaza Kvinna 'Chic in the City' editorial is aptly titled. Unique model Frederikke roams around the [urban streets](https://www.trendhunter.com/trends/knys-fall-2025) in [chic and sophisticated ensembles](https://www.trendhunter.com/trends/the-journey). Captured on a grey day, her dark clothing stands out against the concrete jungle backdrop. It helps that there are some bright accents including a yellow shirt, blue skirt and orange jacket. Shot by photographer Jaclyn Adams, the Plaza Kvinna 'Chic in the City' editorial was styled by Kawa H Pour. Pour outfitted the brunette beauty in pieces from such labels as Hugo Boss, Mulberry, MaxMara, Johanna Pihl, Filippa K, Sonia Rykiel, [Marc by Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), Alexander McQueen, Louis Vuitton and Longchamp among others. On beauty duty was makeup artist Monika Grensteen and hairstylist Sidsel Marie Bøg. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sophisticated Photography:** Develop ways to create photography that is chic and sophisticated in urban environments using unique models, a variety of designer labels, and expert styling and beauty influencers. - **Dark Fashion Accents:** Incorporate dark clothing and vibrant accents into urban photo shoots for a bold yet nuanced aesthetic that captures the essence of city living. - **Urban Backdrops:** Find new ways to take advantage of the concrete jungle as a backdrop, using it to make colors pop and add a gritty, edgy dimension to your photography and editorial work. ### Who This Affects Most - **Fashion:** The fashion industry can adopt the use of new color pops, dark colors and unique models from these photoshoots to create a new line for the city dwellers, which will undoubtedly create an edge and increase brand visibility. - **Photography:** The photography industry can apply the learning from these shots to create more sophisticated photo shoot settings for urban clothing lines and boost demand as a result. - **Digital Marketing:** Digital marketing agencies can leverage the dark and bright photography style from these kinds of photoshoots to create a unique target audience that might appeal to city dwellers, hence offering a unique opportunity for their brand to grow. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)