# Competitive Cavemen Confessions The Playstation 'We are All Players' Commercial Gives Frozen Facts By Regan Canie | Published 2011-10-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/playstation-we-are-all-players References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/playstation-we-are-all-players/) & [us.playstation](http://us.playstation.com/) If you don't fancy yourself to be an expert in the electronic gaming world or you've never even dabbled in digital competition, the [Playstation](https://www.trendhunter.com/trends/playstation-capsule) 'We are All Players' will make you realize you harbor the innate competitive streak necessary to possibly become a [PSP](https://www.trendhunter.com/trends/playstation-portable) prodigy. The commercial begins with archaeologists in a frozen cave stumbling upon a know-it-all Neanderthal that immediately expresses the proof he has that all humans have player potential, using examples of modern man. Comparing the one baby that makes other babies cry louder, politicians rivaling with their platforms and employees being in constant competition makes for a pretty good informative argument without even needing to show the [Playstation product](https://www.trendhunter.com/trends/beams-and-playstation). The Playstation 'We are All Players' commercial does a funny job at convincing gamers and non-gamers alike the combative drive for defeat is instilled in your DNA. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 3% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Competitive Instincts:** As highlighted by the Playstation 'We are All Players' commercial, exploring and enhancing competitive instincts in products can be a disruptive innovation opportunity. - **Cross-industry Applicability:** The commercial showcases how competition is ubiquitous in various domains, suggesting opportunities for cross-industry applicability for products emphasizing competitive pursuits. - **Humorous Persuasion:** The Playstation ad's humorous approach offers an opportunity for brands to persuade consumers through jokes and entertainment, rather than traditional advertising tactics. ### Who This Affects Most - **Gaming:** The commercial is directly related to the gaming industry, which should explore adding elements of humor to persuade and retain gamers. - **Marketing and Advertising:** The commercial exemplifies how brands can use humor to engage and influence consumers, opening avenues for innovative marketing and advertising strategies. - **Consumer Goods:** The concept of competition as an innate trait in humans can be leveraged by consumer goods companies to appeal to their target audience and stand out in a crowded market. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)