# Banned Gaming Posters PlayStation Move Ad Throws a Few Too Many Punches for the Public Eye By Summer Luu | Published 2010-12-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/playstation-move-ad References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/12/playstation-move-ad-a-real-punch-in-the-face.html) & [us.playstation](http://us.playstation.com/ps3/playstation-move/) After fielding complaints about a poster promoting a new game called 'The Fight: Lights Out,' Britain's Ad Standard Authority has banned the [PlayStation Move](https://www.trendhunter.com/trends/smart-shooting-system) ad above. The complaints deem the ad to be too violent, as the campaign showed a man in three different poses ready to throw some [massive punches](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled). His final pose takes a shot at a man whom he's placed in a headlock. The banned PlayStation Move ad is potentially harmful with its violent imagery to gaming children. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Interactive Gaming Advertising:** Opportunity for brands to create interactive and engaging gaming advertisements that cater to a wider audience. - **Ethical Gaming Content:** Increasing demand for gaming content that promotes positive values and avoids excessive violence or harm. - **Child-friendly Gaming Marketing:** Emerging market for gaming campaigns that specifically target children and prioritize their safety and wellbeing. ### Who This Affects Most - **Digital Advertising:** Disruptive innovation opportunity for digital ad agencies to create immersive and responsible gaming advertisements. - **Ethical Gaming Content Creation:** Growing industry for content creators who specialize in developing ethical and family-friendly gaming content. - **Children's Entertainment and Gaming:** Opportunity for companies to provide child-safe gaming platforms and market towards a younger demographic. ## Related on Trend Hunter - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Branded Button-Masher Games](https://www.trendhunter.com/trends/ice-cold-justice.md) - [Historical Console Gaming Posters](https://www.trendhunter.com/trends/xbox-poster.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Retro-Style Game Controllers](https://www.trendhunter.com/trends/wireless-flight-stick.md)