# Real Life Gamer Ads The PlayStation Latin America Campaign Makes Life Playful and Epic By Meghan Young | Published 2013-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/playstation-latin-america-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/playstation-latin-america-octopus-jedi-beach/) & [media8](http://www.media8.com) The PlayStation Latin America campaign encourages people to turn their lives into one big video game. From fighting dead octopus in fish markets to directing landing planes on the tarmac with epic finesse, the players featured in each print ad know how to take their lives by the bull horns, or at least by the Playstation Move Motion controller. Conceived and executed by [Media 8](https://www.trendhunter.com/trends/media-vibes), an ad agency based in Miami, United States, the PlayStation Latin America campaign puts the new [kinetic video games](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) into perspective. They will feel just like real life. Art directed by Julián Guridi with creative direction by Sandy Sarria, the ad campaign was photographed by Mauricio Candela. Nevertheless, it is the final touches by Guridi, who also acted as the 3D artist, that really perfected it. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Gamifying Real Life:** Opportunity to create products or services that apply gaming concepts to real life experiences. - **Kinetic Video Games:** Opportunity to develop innovative games that incorporate full-body movement and real-life simulations. - **Immersive Advertising:** Opportunity to use advertising to create immersive experiences that blur the line between virtual and real life. ### Sectors Adopting This - **Gaming Industry:** Opportunity for gaming companies to expand into real-life simulations and experiences. - **Advertising Industry:** Opportunity for advertising agencies to incorporate gaming concepts and immersive experiences into their campaigns. - **Photography and Art Direction Industry:** Opportunity for art and photography professionals to use 3D technology to enhance their work and create immersive experiences. ## Related on Trend Hunter - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md)