# Soccer-Themed Controllers Sony is Offering Customized Playstation Controllers Before FIFA 2014 By Laura McQuarrie | Published 2014-05-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/playstation-controller References: [engadget](http://www.engadget.com/2014/05/14/sony-playstation-dualshock-world-cup-makeover/) & [pocket-lint](http://www.pocket-lint.com/news/128879-sony-will-pimp-your-ps4-or-ps3-controller-for-the-world-cup-for-free) It's just a little bit less than a month until the 2014 World Cup kicks off in Brazil and this year, [Sony](https://www.trendhunter.com/trends/astro-bot-dualsense) is leveraging itself as one of the six official [FIFA](https://www.trendhunter.com/trends/ea-sports-fc) Partners by offering free [Playstation](https://www.trendhunter.com/trends/hyperpop-ps5) controller customizations to fans. In three UK cities, Sony will be setting up stations where soccer fans can visit and get their PS3 and PS4 DualShock controllers made over by a graffiti artist with player names, numbers or team colors. These stations will be set up ahead of the games in big public spaces in Birmingham, Manchester and London throughout May and June. As well as getting some totally free decals for your controller, Sony will also be hosting challenges to reward gamers with even more personalized controllers. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Customized Gaming Accessories:** Disruptive innovation opportunity: Companies can offer customizations for gaming accessories to enhance the gaming experience and cater to individual preferences. - **Experiential Marketing:** Disruptive innovation opportunity: Brands can create interactive stations or events where consumers can engage with their products and services in a unique and memorable way. - **Collaborations Between Gaming and Sports Brands:** Disruptive innovation opportunity: Gaming and sports brands can collaborate to create limited edition products or experiences that appeal to their shared fan base. ### Who This Affects Most - **Gaming Accessories:** Disruptive innovation opportunity: Gaming accessory manufacturers can offer customization options to differentiate themselves in the market and attract consumers looking for personalized products. - **Marketing and Advertising:** Disruptive innovation opportunity: Marketing and advertising agencies can create experiential campaigns that engage consumers and leave a lasting impression. - **Sports Merchandise:** Disruptive innovation opportunity: Sports merchandise companies can explore partnerships with gaming brands to create unique and collectible products for fans. ## Related on Trend Hunter - [Co-Branded Game Controllers](https://www.trendhunter.com/trends/astro-bot-dualsense.md) - [Vibrant Game Console Covers](https://www.trendhunter.com/trends/hyperpop-ps5.md) - [Sci-Fi Gaming Controllers](https://www.trendhunter.com/trends/spiderman-miles-morales-controller.md) - [Athlete-Backed Game Consoles](https://www.trendhunter.com/trends/lebron-james-game-console.md) - [Tea Brand-Inspired Controllers](https://www.trendhunter.com/trends/yorkshire-tea.md) - [Athlete-Approved Gaming Controllers](https://www.trendhunter.com/trends/lebron-james-limited-edition-ps5-controller.md) - [Industrial Translucent Gaming Controllers](https://www.trendhunter.com/trends/sony-game-controller.md) - [Customizable Console Controllers](https://www.trendhunter.com/trends/dualsense-edge.md) - [Special-Edition Branded Controllers](https://www.trendhunter.com/trends/concord-controller.md)