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# City Pop-up Books
SCH+ARC Studio Finds Ways to Educate People on a City's History with a Playscape

By Jamie Danielle Munro | Published 2014-05-12 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/playscape
References: [designboom](http://www.designboom.com/architecture/sch-arc-studio-pop-up-playhouse-philadelphia-05-11-2014/) & [scharcstudio](http://www.scharcstudio.com/)

SCH+ARC Studio has found a way to educate people on a city's history with an [interactive playscape pop-up book](https://www.trendhunter.com/trends/popup-in-singapore). The design allows people to walk around a place, and work on [putting pieces of the book together](https://www.trendhunter.com/trends/the-outside-book) to create their own pop-up adventure.

Each page of the books features sections for putting a [historic house](https://www.trendhunter.com/trends/museum-for-papirkunst) together. Everything is also waterproof, which makes the pop-up book that much more durable. Also, since there are multiple connector pieces in the book, the buildings will become three dimensional, allowing for users to get a fuller experience as to what these places looked like.

The book is currently only based on places in Philadelphia, but hopefully the firm will expand this to other places in the United States and perhaps the world.

Photo Credits: [designboom](http://www.designboom.com/architecture/sch-arc-studio-pop-up-playhouse-philadelphia-05-11-2014/), [scharcstudio](http://www.scharcstudio.com/)

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 61% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books)

## Key Themes

### Why This Trend Is Growing

- **Interactive Learning Books:** The concept of interactive learning through books is a disruptive innovation opportunity for the education industry.
- **3D Printing Technology:** 3D printing technology can revolutionize the industry by enabling the mass production of custom-made interactive books.
- **Virtual Reality Books:** Virtual reality technology can create an immersive experience for readers, making it a disruptive innovation opportunity for the entertainment industry.

### Industries Being Reshaped

- **Education:** The education industry can utilize interactive learning books to make education more engaging and immersive for students.
- **Printing:** The printing industry can utilize 3D printing technology to mass-produce custom-made interactive books.
- **Entertainment:** The entertainment industry can create virtual reality books to provide an immersive experience for readers.

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- [Abstract Colorfully Vibrant Playscapes](https://www.trendhunter.com/trends/wired-scape.md)
- [Green Community Building Kits](https://www.trendhunter.com/trends/arckit-greenscape-village.md)
