# Athlete-Challenging Campaigns This Ad for #PlayMyTweet Combines Basketball and Twitter Dares By Ady Floyd | Published 2015-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/playmytweet References: [adweek](http://www.adweek.com/adfreak/james-harden-reluctantly-takes-selfie-camel-foot-lockers-twitter-dares-campaign-167524) & [foxsports](http://www.foxsports.com/nba/story/james-harden-camel-foot-locker-play-my-tweet-100915) In this fan-requested [Twitter](https://www.trendhunter.com/trends/notifier) campaign called #PlayMyTweet, athlete James Harden takes basketball shots to avoid dares. The humorous campaign lets fans tweet their challenges using the #PlayMyTweet hashtag. The most popular tweets are then written on basketballs that Harden shoots into the net. However, if the [NBA](https://www.trendhunter.com/trends/nba-jingle-hoops) star misses, he must complete the challenge. Some of the most humorous challenges include taking a selfie with a camel or riding a tricycle dressed as a clown. There are a few serious challenges as well, these include things like making a donation to the Veterans Affairs Hospital. This campaign was created by BBDO New York and [Foot Locker](https://www.trendhunter.com/trends/foot-locker-takeover). James Harden has been working with Foot Locker over the past few years to build a strong relationship between the fans and the NBA star. This particular stunt is one way to create a this relationship, which also humanizes the popular basketball star. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Twitter Campaigns:** Businesses should leverage social media to create interactive campaigns that engage fans and generate viral content. - **Collaborative Partnerships:** Partnerships between brands, celebrities, and agencies can lead to innovative marketing campaigns that engage customers in new and exciting ways. - **Celebrity Challenges:** Challenges involving celebrities can generate engagement and buzz, and are particularly effective when they are humorous or unexpected. ### Sectors Adopting This - **Sports Apparel and Footwear:** Sports apparel and footwear brands can utilize athlete partnerships to engage fans and create humorous and interactive campaigns that showcase their products. - **Advertising and Marketing:** Ad agencies can collaborate with brands and celebrities to create innovative and engaging marketing campaigns that leverage social media and generate viral content. - **Nonprofit and Charitable Organizations:** Nonprofits and charitable organizations can partner with celebrities and brands to promote their causes, and can generate buzz and engagement by creating interactive challenges for supporters to participate in. ## Related on Trend Hunter - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Football Athlete-Headed Footwear Campaigns](https://www.trendhunter.com/trends/travis-hunter.md) - [Dynamic Basketball-Informed Marketing Campaigns](https://www.trendhunter.com/trends/ncaa-athletes.md)