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# Mini Sci-Fi Coolers
Igloo's Star Wars The Child Playmate Mini Cooler Features Baby Yoda

By Katherine Pendrill | Published 2020-05-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/playmate-mini-cooler
References: [delish](https://www.delish.com/food-news/a32600888/igloo-star-wars-baby-yoda-mini-coolers/)

Baby Yoga's image has already been used on everything from waffle makers to shoes, and now you can add coolers to the list with the debut of [Igloo's](https://www.trendhunter.com/trends/igloo-custom) Star Wars The Child Playmate Mini [Cooler](https://www.trendhunter.com/trends/freezable-cooler).

Thanks to a partnership with the Star Wars brand, Igloo has created a mini cooler that pays homage to 'The Child,' also know as Baby [Yoda](https://www.trendhunter.com/trends/cryptoys-1). The Child Playmate Mini Cooler is a four-quart size cooler that's big enough to fit six canned drinks, but small enough to take on any outdoor adventure. The cooler also features a tent-top design that's decorated with a colorful Baby Yoda graphic. The graphic even makes it look as though the iconic green Star Wars character is peering out from inside the cooler itself.

Image Credit: *Igloo.*

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 42% | Activity: 18% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What Makes This Trend Stand Out

- **Pop Culture Merchandise:** The popularity of incorporating characters like Baby Yoda into various products creates a trend for pop culture-themed merchandise.
- **Personalized Outdoor Gear:** The demand for customized coolers featuring unique graphics and designs presents an opportunity for creating personalized outdoor gear.
- **Collaborative Brand Partnerships:** Partnerships between brands like Igloo and Star Wars create opportunities for co-branded products that appeal to a wider audience.

### Sectors Adopting This

- **Retail and Merchandising:** Retailers can capitalize on the trend of pop culture merchandise by offering a wide range of licensed products like character-themed coolers.
- **Outdoor Recreation:** The outdoor gear industry can take advantage of the demand for personalized coolers by offering customizable options for camping, hiking, and other outdoor activities.
- **Brand Licensing:** Companies specializing in brand licensing can facilitate collaborative partnerships between popular brands to create unique co-branded products like the Star Wars-themed cooler.

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