# Interactive Preferential Exhibitions PlayLab Inc's Immersive Exhibit Forces People to Make Choices By Joey Haar | Published 2017-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/playlab-inc References: [dezeen](https://www.dezeen.com/2017/05/15/playlab-common-sense-exhibition-ado-brooklyn-new-york-design/) & [playlab.org](http://playlab.org/) Visitors to [PlayLab Inc's](https://www.trendhunter.com/trends/playlab) new installation for the Design Academy at Brooklyn design venue A/D/O better not have a problem with decisiveness. The [immersive art experience](https://www.trendhunter.com/trends/phenomena-abu-dhabi) forces those who participate to make choices about the various pieces they encounter, so getting paralyzed by options will leave one with an incomplete artistic adventure. The [installation features several stations](https://www.trendhunter.com/trends/residence-exhibition). Each station features some sort of artwork as well as several options represented in pamphlets, and visitors need to pick a pamphlet that best fits their own opinions. By the end of the trip through PlayLab Inc's preferential maze, visitors will have built up a full catalog of the exhibition that reflects their own personal tastes. In other words, each visitor receives a unique takeaway of the installation according to who they are as a person. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 89% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Interactive Exhibitions:** Opportunity for immersive art experiences that engage visitors in making choices. - **Preferential Experiences:** Opportunity to create installations that allow visitors to curate their own unique takeaways based on their personal tastes. - **Personalized Catalogs:** Opportunity to provide visitors with customized catalogs of exhibitions based on their preferences. ### Who This Affects Most - **Art and Design:** Disruptive innovation opportunity to incorporate interactive elements in art installations. - **Museums and Galleries:** Opportunity to enhance visitor engagement by offering preferential experiences in exhibits. - **Experience and Entertainment:** Opportunity to create immersive experiences that allow individuals to personalize their adventures based on their preferences. ## Related on Trend Hunter - [Brain-Like Labyrinths](https://www.trendhunter.com/trends/brash-collective.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Inconspicuous Interactive Experiences](https://www.trendhunter.com/trends/omega-mart.md) - [Immersive Material Design Exhibits](https://www.trendhunter.com/trends/3daysofdesign-2025.md) - [Interactive Light Experience](https://www.trendhunter.com/trends/every-wall-is-a-door.md) - [Vibrant Inclusive Playground Exhibitions](https://www.trendhunter.com/trends/falling-into-place.md) - [Experimental Furniture Design Exhibitions](https://www.trendhunter.com/trends/mise-en-abymes.md) - [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md) - [Dynamic Joint Furniture Exhibitions](https://www.trendhunter.com/trends/please-sit-for-the-alternate-ending.md)