# Custom Chocolates Trend Hunter Susan Keefe Uncovers an Idea That Encourages Playing with Food By Jamie Danielle Munro | Published 2012-10-31 | About Source: Trend Hunter, https://www.trendhunter.com/trends/playing-with-food References: [youtube](http://www.youtube.com/watch?v=U7DtauGhSE4) & [trendhunter](http://www.trendhunter.com/trends/sweet-play)  Playing with food is strongly encouraged in Sweet Play, a video by Elsa Lambinet who takes pride in culinary delights. The short film features chocolate being stuffed and topped with items such as fruit and nuts, along with other delectable goodies. Susan Keefe is also a food-lover, as shown by the hundreds of food trends she found during her internship at Trend Hunter. From [avocado-stuffed desserts](https://www.trendhunter.com/trends/tru-fru-1) to pastries filled with booze, Keefe knew exactly how to tantalize the taste buds and keep readers hooked. During her interview she also discusses what her career aspirations were growing up. It was tough to decide, and a few of her choices included an actress, photographer, doctor and singer. Needless to say, Keefe showed ambition, so check out more of her aspirations in her [Trend Hunter interview](http://www.youtube.com/watch?v=U7DtauGhSE4). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) ## Key Themes ### What's Driving This Trend - **Playing with Food:** Disruptive innovation opportunity: Develop interactive food products that encourage consumers to engage and play with their food. - **Avocado-stuffed Desserts:** Disruptive innovation opportunity: Create unique dessert options that incorporate avocado as a filling or ingredient to cater to health-conscious consumers. - **Pastries with Booze:** Disruptive innovation opportunity: Explore the creation of pastries infused with alcoholic beverages to offer a unique and indulgent culinary experience. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Explore creative and playful concepts to engage consumers in the food and beverage industry. - **Food Photography:** Disruptive innovation opportunity: Develop innovative photography techniques and styles specifically tailored for capturing visually appealing and enticing food images. - **Entertainment:** Disruptive innovation opportunity: Combine food and entertainment to create immersive dining experiences that stimulate multiple senses and captivate audiences. ## Related on Trend Hunter - [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Snacking-Focused Chocolate Treats](https://www.trendhunter.com/trends/kohler-original-recipe-chocolates.md) - [Uniquely Decadent Chocolate Bars](https://www.trendhunter.com/trends/fix-dessert-chocolatier.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Romance Novel-Inspired Chocolates](https://www.trendhunter.com/trends/chocolate-romance-collection.md) - [Chocolate Ravioli Desserts](https://www.trendhunter.com/trends/chocolate-ravioli.md) - [Cheese-Filled Truffles](https://www.trendhunter.com/trends/cheese-chocolate-truffles.md) - [Playful Dessert Collaborations](https://www.trendhunter.com/trends/godiva-x-labubu.md)