# Deviously Browed Portraits The Playing Fashion March 2012 Cover Stars an Angry Codie Young By Meghan Young | Published 2012-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/playing-fashion-march-2012-cover References: [fashiongonerogue](http://fashiongonerogue.com/playing-fashion-march-2012-cover-codie-young-jason-kim/) & [suitster](http://suitster.com/en/shop/0-0-c6-0/) The Playing Fashion March 2012 cover has a devious look to it, due in large part to the makeup. Model Codie Young has been subtly transformed into a mean-looking, modern version of a geisha. The [dramatic makeup](https://www.trendhunter.com/trends/i-play-beauty-campaign) has given the Australian beauty an [Asian look](https://www.trendhunter.com/trends/maybelline-face-the-difference) that is subtly accented by the updo and eclectic fashion. Shot by New York-based [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Jason Kim, the Playing Fashion March 2012 cover makes quite a statement. The thin, angry penciled-in brows and dark shadows give Young a severe look that immediately reels viewers in while the lacy shirt paired with chunky, layered necklaces hold their attention. Stylist Christopher Campbell had a lot of fun with this cover shoot, adding sporty latex gloves and pasta jewelry. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dramatic Makeup Transformations:** Opportunity for beauty brands to create innovative products and techniques for dramatic makeup transformations. - **Modern Geisha Look:** Potential for fashion brands to fuse modern and traditional elements to create unique and captivating styles. - **Eclectic Fashion Pairings:** Chance for stylists and fashion designers to experiment with unconventional fashion pairings and accessories. ### Industries Being Reshaped - **Beauty Brands:** Disruptive innovation opportunities in creating new makeup products to achieve dramatic transformations. - **Fashion Brands:** Opportunities for fashion brands to blend modern and traditional styles and create captivating looks. - **Styling and Fashion Design:** Disruptive innovation potential for stylists and designers to push boundaries and experiment with unconventional fashion pairings. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)