# Deviously Browed Editorials (UPDATE) The Playing Fashion 'Hello, Spring!' Shoot Stars Codie Young By Meghan Young | Published 2012-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/playing-fashion-hello-spring References: [fashiongonerogue](http://fashiongonerogue.com/codie-young-jason-kim-playing-fashion-march-2012/) & [suitster](http://suitster.com/en/shop/0-0-c6-0/) The fashion showcased throughout the Playing Fashion 'Hello, Spring!' editorial is eccentric even without model Codie Young's deviously penciled-in brows. The unique makeup choice is simply a quirky and contemporary take on traditional geishas. The photo shoot accompanies the magazine's [March 2012 cover](http://www.trendhunter.com/trends/playing-fashion-march-2012-cover), which also stars the Australian beauty. The Playing Fashion Hello, Spring! editorial was lensed by New York-based photographer Jason Kim. Appearing in the magazine's March 2012 issue, the photo shoot showcases eclectic ensembles that are rife with [bold textures, pastel colors](https://www.trendhunter.com/trends/vowels-1) and latex accessories. Styled by Christopher Campbell, Young is clad in a variety of spring pieces from fashion houses such as Christopher Kane, Jil Sander, Louis Vuitton and Viktor & Rolf. Makeup artist Munemi Imai created the severe face while hairstylist Seiji created the messy updo. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Eccentric Fashion:** Fashion companies can incorporate eccentric and bold pieces, textures, and colors for their upcoming spring lineups. - **Quirky Makeup:** Beauty companies should create makeup products that will help customers achieve unique and contemporary looks such as deviously penciled-in brows and severe faces. - **Latex Accessories:** Entrepreneurs can design latex accessories that can complement different spring outfits and eco-friendly materials, tapping into the consumer's growing concern about sustainability. ### Industries Being Reshaped - **Fashion:** Fashion designers can come up with eccentric, highly-textured, and colorful pieces to cater to consumers who are looking for unique and bold fashion statements for the upcoming spring season. - **Beauty:** Makeup companies can develop makeup products that can help customers achieve contemporary and unique makeup styles such as subtle or exaggerated brows and severe faces. - **Accessories:** Accessory designers can create sustainable yet edgy pieces such as eco-friendly latex accessories that can complement various spring outfits and cater to consumers' sustainable fashion preferences. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)