# Murderous Fashion Editorials Fantasticsmag Makes ‘Playing Dead' Look Beautiful By Ayman | Published 2009-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/playing-dead-in-fantasticmag References: [fantasticsmag](http://www.fantasticsmag.com/node/2754) Model Ilona looks literally drop dead gorgeous in a new editorial in Fantasticsmag. ‘Playing Dead’ shows that looking good can be murderous with photography by Kristina Wilson that captures Ilona drowning in a pool of blood, rising from a taped off crime scene that pinpoints her death area, and pretending to blow her own head. Ilona does all of that in fashion pieces to die for by the likes of Fendi, Jeremy Scott and David Yurman. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 56% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Dark Glamour Fashion:** Disruptive innovation opportunities arise in creating fashion that balances edgy and glamorous aesthetics. - **Blood-inspired Photography:** Opportunities for innovation exist in conceptualizing and executing photography that uses blood as an artistic element. - **Death-themed Art:** Innovation opportunities exist for artists to use death as a creative theme for their works. ### Sectors Adopting This - **Fashion Industry:** Fashion brands and designers can integrate edgy and unconventional elements into their collections. - **Photography Industry:** Photographers can explore using unconventional materials and elements in their shoots to create artistic and thought-provoking images. - **Art Industry:** The art industry can provide a platform for artists to showcase creative works that are focused on death and dark themes. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Crime-Inspired Press-On Nails](https://www.trendhunter.com/trends/aprs-x-liquid-death.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)