# Upscale Color-Changing Playing Cards The Apothecary Playing Card Decks Have a Gorgeous Aesthetic By Michael Hemsworth | Published 2016-11-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/playing-card-deck References: [thegadgetflow](http://thegadgetflow.com/portfolio/apothecary-color-changing-decks/) & [kickstarter](https://www.kickstarter.com/projects/seasonscards/apothecary-playing-cards-inspiration-you-can-touch) Aiming to upscale the experience when it comes to playing card decks, the Apothecary card decks are outfitted with the ability to change color when interacted with. Funding now on [Kickstarter](https://www.trendhunter.com/trends/tarot-of-oxalia), the Apothecary cards are designed with a mystical aesthetic that sees no point of detail untouched. Each card is finished with silver foil that helps to provide a texturized feeling, while also enabling the cards to catch the light and reflect. Unlike any cards out there, the Apothecary playing card decks are crafted from linen texture stock and are coated with a premium finish that enable them to change color. Metallic gold ink is used throughout the collection of cards to make them look like a deck fit for a king. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 91% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Color-changing Playing Cards:** Disruptive innovation opportunity: Explore new materials and technologies to create playing cards that change color when interacted with. - **Mystical Aesthetics in Design:** Disruptive innovation opportunity: Incorporate unique and visually appealing designs into everyday products, such as playing cards, to enhance the user experience. - **Premium Finish and Textured Feel:** Disruptive innovation opportunity: Develop advanced finishing techniques and materials to create high-quality products with enhanced tactile sensations. ### Where This Applies - **Gaming and Entertainment:** Disruptive innovation opportunity: Integrate color-changing features into various gaming and entertainment products, such as board games or interactive toys. - **Stationery and Card Manufacturing:** Disruptive innovation opportunity: Experiment with innovative materials and printing techniques to create unique and visually striking playing card decks. - **Luxury Goods and Collectibles:** Disruptive innovation opportunity: Explore the use of premium finishes and intricate designs to create exclusive and highly sought-after collectible items, like limited edition playing cards. ## Related on Trend Hunter - [Indie Game Playing Cards](https://www.trendhunter.com/trends/balatro-playing-card-deck.md) - [Self-Discovery Card Decks](https://www.trendhunter.com/trends/tarot-of-oxalia.md) - [Magic-Themed Card Decks](https://www.trendhunter.com/trends/uno-harry-potter.md) - [Film Awards-Inspired Playing Cards](https://www.trendhunter.com/trends/film-awardsinspired-playing-cards.md) - [Exclusive Card Game Decks](https://www.trendhunter.com/trends/uno-x-kartell-deck.md) - [Customizable Trading Card Holders](https://www.trendhunter.com/trends/trading-card-holders.md) - [All-Natural Color-Changing Spirts](https://www.trendhunter.com/trends/unicorn-distillery.md) - [Limited-Edition Playing Cards](https://www.trendhunter.com/trends/limited-edition-playing-cards.md) - [Custom Metal Credit Cards](https://www.trendhunter.com/trends/carbon-co-skin.md)