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# Paparazzi-Evading Dresses
The Ying Gao Playground Dress Protects Privacy

By Vasiliki Marapas | Published 2013-09-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/playground-dress-ying-gao
References: [wired](http://www.wired.com/design/2013/09/wearable-technology/)

Ying Gao is no stranger to the world of interactive design. Previously, Gao has debuted collections such as the ‘Ying Gao: Art, Fashion and Technology’ exhibit at the Musee National des Beaux-arts du Quebec. However, Gao’s latest collection focuses on celebrity-saturated media culture with his new line ‘Playtime,’ which could be beneficial for any celebrity who’s ever been repeatedly hounded by the paparazzi.

The dresses are able to detect when a lens is being focused on them, and respond accordingly: “When one attempts to capture an image of the dress, using a photo or video camera the garment transforms and fragments, it deconstructs and becomes soft and vague, unfocused,” says Gao. Although some celebrities have created a career out of their public, tabloid person – Lindsay Lohan, Kim Kardashian – some celebs are interested in protecting their privacy and their modesty.

Gao’s dresses thwart photographs by distorting or blurring the image, making them essentially un-publishable. However, the dresses are not necessarily for public consumption, as Gao has no current plans to make the line available commercially. From a fashion point of view, these dresses are dainty and light, despite packing a whole lot of technological punch.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 77% | Activity: 66% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Paparazzi-evading Technology:** There is an opportunity for developing technology that can disrupt the paparazzi industry by protecting celebrities' privacy.
- **Interactive Fashion:** The emergence of interactive fashion presents an opportunity for designers to create clothing that responds to external stimuli.
- **Privacy Protection Tech:** Developing innovative technological solutions for protecting privacy has the potential to disrupt various industries, including fashion and entertainment.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore the integration of technology to create garments that offer privacy protection and unique interactive experiences.
- **Entertainment:** The entertainment industry could benefit from privacy protection technologies that help celebrities maintain their privacy and control over their public persona.
- **Paparazzi:** The paparazzi industry may face disruption if privacy protection technologies become widely adopted, making it harder for photographers to capture intrusive photos.

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